Don’t miss this article on Chantal Sutherland from NBC San Diego!

“Jockey Chantal Sutherland, who has become the face of the Del Mar Races, took a spill on the track during Opening Day Wednesday.

During the seventh race, the 113-pound jockey, who’s also a model and actress, had some trouble with her horse, Sir Hamilton, right out of the gate.

Sir Hamilton tripped and when he went sideways, Sutherland hopped off in an attempt to handle a difficult situation in a professional and decisive manner.

The spill caused Sutherland to hit the ground hard but in the end, she was fine. She even drew praise from racing announcers for handling the situation with grace.”

To view the article and video clip online, visit nbcsandiego.com!

Check out this article on Dr. Ellenbogen’s “Social Media Spurring” Surgery on Triana Lavey!

“…Triana Lavey was about to undergo a radical transformation. And she was doing it for a radical reason. She wanted to look better online. With the help of Beverly Hills plastic surgeon Dr. Richard Ellenbogen, she was changing her chin, her nose and the shape of her face.”

“…Is our eager embrace of social media creating a culture of Internet narcissism? And can’t we just move the webcam to improve the angle from which it shoots us?

‘It definitely is, and most people should do that,’ Ellenbogen said, ’but there are people who have tried to do that, to make themselves more attractive, and they just need a little bit of a boost.’ More than a month after her surgery, Lavey was ready to show her 692 Facebook friends her new face.”

Read the full article and watch Dr. Ellenbogen’s segment on Nightline at abcnews.go.com!

LCO’s very own features as a GAP Kid!

Join us in applauding our LCO team member for his daughter’s amazing feature on GAP as the Toddler Girl of GAP Kids!

Simply adorable! To see the photo online, visit gap.com.

Don’t miss Jackie Keller talking about Anne Hathaway’s transformation into Catwoman!

“…Hathaway kicked up her healthy eating plan with help from Jackie Keller, board certified health coach, nutritionist and founder of Nutrifit, who worked with Hathaway for almost a year while filming the latest Batman movie.”

“Though the star joked on Chelsea Latelyabout subsisting on ‘kale and dust’ to fit in the suit, Keller made sure to get adequate protein in Hathaway’s diet to build lean muscle after her intense workouts. ‘It wasn’t about losing extreme amounts of weight,’ says Keller. ‘You can eat really well and still achieve amazing results if you’re eating the right foods.’”

Read the entire article on fitnessmagazine.com!

Check out this interview with Jackie Keller on the New York Post!

“Certified nutrition coach Jackie Keller put the vegetarian actress on a diet designed to reduce inflammation and bloating, while boosting her energy levels. Meals included peanut butter-tofu spread, oatmeal, spiced lentils with fresh peas, vegetarian chili and brown-rice pasta with cauliflower. For dessert, there were brownies or almond-milk smoothies.

‘She’s not a big person to begin with,’ Keller says of Hathaway, who is around five-foot-seven and under 125 pounds. ‘It wasn’t a weight-loss issue as much as it was going for a certain look in that cat suit.’”

To read the entire article, visit nypost.com!

Check out this amazing beauty tips from Dr. Tony Nakhla!

Visit refinery29.com to read more

Check out Dr. Tony Nakhla’s tips for fighting cellulite on StyleUnited.com

Visit  StyleUnited to read the complete article.

 

We’ve all dreaded it, but knew that some day our time would come — we’d have those dimpled thighs we saw on dear Aunt Mildred. What exactly causes those dreaded lumps and bumps? Is there any way to avoid or treat it?

What Exactly is Cellulite?

Cellulite is so common that doctors consider it to be a normal consequence of puberty in women. Doctors still aren’t entirely certain why cellulite develops (sigh), but they do know that areas with cellulite have a different composition.

On the skin surface, cellulite shows up as dimpling and bumpiness of the skin, chiefly in the thighs, bottom and abdomen. Underneath the skin, fat that should be lying flat is protruding up into the dermis. Connective tissue bands that help support the skin are thickened, irregular and often shortened. The bands also run in different directions in individuals affected by cellulite. The result is an uneven connective tissue base with protrusions of fat into the dermis.

Who Gets Cellulite?

Cellulite is nearly universal in women, regardless of ethnicity or weight. However, it is more common in Caucasians than other ethnic groups. Cellulite is more pronounced in the overweight, as the protrusions of fat into the dermis are larger and more likely to result in bumps on the skin surface. (A sedentary lifestyle and pregnancy are also more likely to contribute to cellulite.) Cellulite does seem to have a genetic component, so chances are that if your mother has cellulite, you will too — thanks, Mom.

What Can be Done to Treat Cellulite?

Since few randomized clinical studies of cellulite have been published in peer reviewed medical journals, there isn’t a lot of information about successful treatments. Most treatments have shown mild improvements that aren’t maintainable.

The ideal treatment would be a cream that worked immediately and had long-term results with minimal side effects. While there are many products on the market, many women with cellulite feel they aren’t worth their time. Topical anti-cellulite creams contain caffeine or related chemicals. They act as a diuretic, helping to decrease excess fluid and tightening the skin — though only temporarily.

Could a Cream Help You Over the Long Term?

“No topical treatment works, yet” says Dr. Tony Nakhla, a dermatologist in Southern California and author of The Skin Commandments: 10 Rules to Healthy, Beautiful Skin.

If you’re interested in a more invasive treatment, there are a few choices.

“The best treatment for women who have tried diet and exercise is a procedure called subcision where small incisions are made to cut those scar tissue fibers under the skin. This treatment works great for limited areas of cellulite. Larger areas require liposuction, which is also a great option,” says Dr. Nakhla.

LCO is hiring and it could be YOU!

Levine Communications Office is expanding and we may be looking for YOU!

LCO is known as one of the most prominent public relations firms in the Los Angeles area.  We currently need to expand and are actively searching for a publicist/account executive. 

For nearly 30 years, our award-winning Beverly Hills firm has represented some of the biggest names in entertainment including 60 Academy-Award winners, A-list rock stars and nearly 40 New York Times best-selling books as well as captains of industry and leading lifestyle experts among many other notable clients.

Due to our continued success, our firm is expanding and we’re in need of an account executive to join the team. Our account executive will have an opportunity to manage several clients, develop creative strategies, escort clients at red carpet events and have a direct hand in creating award-winning publicity campaigns.

Our account executive will report to the vice president to review client activity, plan future projects and development strategy.

Requirements:

• Minimum of two years of professional public relations experience.
• Strong entertainment background.
• Excellent media contacts in both traditional and new media.
• Experience in strategic media relations including development and execution.
• Excellent client-communication skills.
• Excellent copywriter who knows AP style.
• Capable of representing eight clients simultaneously.
• Proactive self-starter with an entrepreneurial spirit who is goal-driven and highly motivated who can handle pressure and deadlines with ease.
• College degree in public relations, marketing, communications, or related field is required.
• Available to start immediately.

 

Benefits:

• Salary based on experience. SALARY HISTORY IS REQUIRED.
• Attractive commission program.
• Medical and dental.
• Ten days paid holiday.

To apply:

Email a cover letter, resume, up to three of your best press clips and salary requirements to LCOPRJOB@GMAIL.COM

We will contact you if there seems a good fit.

Check out “Jimmy Au’s Tale of the Unbelievable” on Apparel News!

Stay at a job for more than a few years, they call you a veteran. Well, meet Fred Gutierrez. On July 12, he celebrated 30-years of employment with Jimmy Au’s For Men 5’8 and Under in Beverly Hills, which held an informal and convivial champagne party in his honor.

It’s an unbelievable tale for the post 1980s world where Jimmy Au’s seems to fit in fine. The family owned and run Jimmy Au’s is one of the few fashion boutiques in the United States specializing in getting the right fit for guys, please spare the jokes, who are the same size as Mark Wahlberg. The star of movie hit Ted happens to be one of Jimmy Au’s celebrity clients.

Gutierrez, Au’s store manager and buyer, greeted longtime friends and clients during the party despite a blackmail worthy moment. Store Vice President Alan Au held up 30-year-old pictures of Guitierrez in disco suits. Survivors of the Saturday Night Fever era would be proud.

It was all good fun and the longtime store manager and buyer explained why he never considered getting another job.

“I stopped working the day I started here,” he said. “It’s not work. I love helping my customers. I love what I do,” he said. It’s exactly what a career should be Fred.

View this article at apparelnews.net!

Check out this great article by Stacey Acevero on Ragan’s PR Daily!

“5 Sloppy mistakes that hurt you in social media”

I want to tear my hair out when I see people making social media faux pas that hurt their brands. They’re little things that you may not notice, but everyone else does.

Believe it or not, the following mistakes can send prospects (and even current customers) out the door:

1. No bios. Social media is about making connections, right? How am I supposed to know who you are and how you relate to me if there’s no description of what you do or where you work? I’m huge on networking through social media, and being online is just pointless if you don’t make yourself available to those willing to meet you.

2. Sloppy profile pictures. No picture, a blurry one, or an unprofessional shot are unacceptable image. For social media to work, there has to be a human element to it. Photos are an essential part of this. I will not follow you if your profile picture is an egg, a possession, or a movie star that “sorta kinda” looks like you.

3. Not giving credit or providing attribution. A way to lose connections is to share or use content without attribution. It’s easy enough to grab a Twitter handle or tag someone on Facebook, so take the extra seconds to be sure you have it when you repost. It’s also not just about borrowing content, but about creating a connection with the person who published that content so they know you’re an advocate. That’s how influencer relationships are built. Get yourself on the radar of that “special someone” online.

4. Deleting posts because of small errors. This is disruptive, especially if others have already retweeted you or linked to your tweet. The friends of friends who click on your content will end up getting a page load error—then what? Leave the mistake (it makes you seem less like a robot auto-tweeting anyway), and correct it in a follow-up post. Your community will appreciate it.

5. Cross-posting. Posting your tweets to Facebook isn’t amplifying anything. It’s annoying people. People who engage primarily on Facebook might not be familiar with hashtags. The likelihood is that when you post your tweets to Facebook, your fans or friends are seeing these and question marks are floating above their heads. Don’t devalue your community with the same content on each network. Customize content to your audiences for the best effect. Cross-posting can be done, but in moderation and with care.

Social media is a delicate balance of content, networking, and engagement. Be mindful of the moves you make to avoid confusion and aversion.

Have any other social media mistakes that drive you nuts?

View the article on prdaily.com!