Levine Communications Office

One of America's Premier Public Relations Firms

  • August 2010
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Archive for August 27th, 2010

Alan Duke Mouths Off At LCO

Posted by Levine Communications Office on August 27, 2010

CNN Entertainment Reporter, Alan Duke, came by to speak to the office today, Friday, August 27. The entire office was so honored to have him here and was completely captivated by what he had to say.

He began by telling us all a little bit about himself. If you were to ask Alan when he was still a student what he wanted to be when he grew up, “journalist” would not have crossed his mind. He actually had planned to go into politics, mostly studying political science in school. Over the years, Alan has developed an infinite amount of skills and worked in several fields in addition to journalism, including publicity.

LCO Founder, Michael Levine asked him to give some insight to the interns present on what he, as a journalist, feels are qualities of a good publicist. Alan tells the interns that if they want to be a successful publicist, they must always call after sending an email rather than bombarding a journalist with tons of emails. A good publicist knows how to treat people right and they always treasure their relationships. Alan also states that it is beneficial for a publicist to know history, whether it be the history of their client or the history of the industry.

As we continued to listen to Alan, we picked up a few other helpful tips:

When you call someone, always ask them if it is a good time to talk.

Don’t expect a journalist or reporter to remember to call you back.

A journalist would rather get a phone call on their cell phone than a bunch of emails.

Always know what you are talking about.

Gain as many skills as you can.

When introducing yourself to someone, talk about something interesting.

Become something.

The most important thing we took away from Alan’s words was to “never just do one thing in your life”. Achieve what you want to achieve and never wait to be hired to do something.

Thank you so much Alan for taking the time to come see us today! We appreciate all that you said and hope to see you again soon.

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Basic Beauty Tips From Nina Sutton

Posted by Levine Communications Office on August 27, 2010

Photography by Dennis Trantham

Tyra Banks once said, “I love the confidence that makeup gives me”.  Is this how you feel too? Makeup can really help tone, protect, and moisturize your skin. According to beauty expert and LCO Client Nina Sutton, this is the key to having beautiful skin. Who wouldn’t want to have fresh, luminescent skin? And if confidence comes along with it then its all the better. Nina provides us with some simple beauty tips to achieve that fresh glow for the skin.

  • Let’s start with the basics. Whether you don’t like to wear a lot of makeup or just have no time in the morning while rushing out the door, just make it a point to use tinted moisturizer with SPF protection. This product alone accomplishes Nina’s beautiful skin trifecta–protection, moisture, and an even skin tone.
  • Another must-have if you are running out the door is a quick coat of mascara.
  • Blush is pretty simple too. Nina suggests a cream blush to be applied to the apple of your cheeks. One of her favorites is Benetint from Benefit Cosmetics.
  • Now, concealers may be a little bit trickier. They need to be creamy and also match your skin tone. We have all seen the women who look like raccoons because their concealer is too light…we don’t want that! Nina prefers the yellow-based concealers because they minimize darkness but she suggests just taking a trip to the makeup counter and trying out different shades until you find the perfect one for your skin.
  • Bronzer is also a great product to utilize. It evens out those summer tans and can add some color during our paler months in winter. For summer, Nina recommends a “tawny brown” applied all over to even out tones. However, for fall and winter she advises looking for a mosaic product, such as the Avon Sunset Glow Bronzer, that consists of peaches and pinks.
  • Lastly, she tells us how to beautify our eyes. First thing is first–eyebrows. Nina tells us that eyebrows are the #1 thing that can change your face. To maintain a properly shaped brow, first get them done by a professional and then continue to groom them on your own. After the perfect brow, comes the eye shadow to really make those eyes pop. This year’s trend for shadow palettes are browns and greys, a much softer trend than last year’s smoky eye.

Give these tips and products a try! Tell us about your beautiful skin…We would love to hear your own beauty secrets as well.

For more information and tips from Nina Sutton please visit her website by clicking HERE or follow her on Twitter @NinaSutton.

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