Are You Ready To Win Big?

Showing our Team Colors

Today, the LCO team showed off our favorite jerseys at work:

LCO: Opening Doors at Epicentre 2010

At LCO, the opportunities for success and results are endless, Levine Communications carries a legacy of passion and achievement which allows our staff and clients to have amazing experiences. This past weekend LCO client, the rock band KISS performed at the Epicentre 2010 concert in Fontana, California. Amongst the LCO team present to support KISS, was publicist Gia Ghadimian. As the LCO team was backstage enjoying the KISS concert they spotted Door’s guitarist Robby Krieger. Gia, who happens to be a huge Doors fan was able to meet and chat with Krieger, an experience she will always remember.

Check out LCO publicist Gia with legendary Doors guitarist Robby Krieger:

The Beauty of Results

LCO & Twitter

Please follow our clients and friends on Twitter:

Leon Logothetis: @LeonLogothetis

Trigger: @TriggerLLC

JZKnight: @JZKnight

Erika Jayne: @ErikaJayne

KISS: @KISSofficial

Eldebrock: @Eldebrock

Colette Carr: @ColetteCrazy

Susie Coelho: @SusieCoelho

Aura Imbarus: @AuraImbarus

Neil Strauss: @NeilStrauss

Peter Hankoff: @PeterHankoff

Mark Joseph: @Markmjm

Alex McCord: @McCordAlex

Simon Van Kempen: @Simonvankempen

Leanne Ely: @SavingDinner

Brittany Glynn: @BrittanyGlynn

Ron Bard: @RonnieBard

Nina Sutton: @NinaSutton

JJ Virgin: @JJVirgin

Gloria Huwiler: @GloriaHuwiler

Overstock.com: @Overstock

Tito Ortiz: @TitoOrtiz

And more! And of course don’t forget to follow Levine Communications office: @LCOonline

The New Yorker Talks Short Men and Jimmy Au’s

Please enjoy this article from The New Yorker by Zachary Kanin featuring Jimmy Au’s:

“Short men in the United States are, some studies show, paid less than their taller peers. They are less likely to get hired for a job or receive a promotion, less likely to get elected President, and at a severe disadvantage in the height-obsessed world of dating. But perhaps the worst indignity is being forced to shop for clothes in the children’s department. The alternative is not much better—the standard adult dress shirt has so much excess fabric that, when a short man wears it tucked in, it creates the impression that he is wearing a diaper under his trousers.

While there are hundreds of stores in the United States specializing in clothes for “big and tall” men, there are very few designer-clothing stores for short men. One is the Beverly Hills clothier Jimmy Au’s, whose motto is “For Men 5′8″ and Under.” The proprietors of Jimmy Au’s were in town recently for their first East Coast trunk show, and they approached this magazine to request a “deskside” chat. Unlike the phoneside, e-mailside, or even fireside chat, a deskside is a face-to-face briefing during which a publicist (or his or her client) pitches a story to a journalist in an intimate setting.

On the day of the chat, a desk was not readily available, but a bare one was apprehended and spruced up with knickknacks, to give the impression of use. At the appointed hour, a miniature delegation arrived: Jimmy Au, the store’s designer and founder, and his son, Alan, the firm’s client-relations manager. They had brought along a surprise guest: Nora, Jimmy’s wife and Alan’s mother, as well as six plump garment bags. Jimmy, who is five feet two, wore a black pin-striped suit with a red tie and large seventies-style eyeglasses. Nora, who is five feet one, was dressed in white. Alan straddled a chair between his parents. At five feet six, he is the tallest member of the family. He wore a black pin-striped suit with a yellow tie. His hair had been gelled into stylish spikes that added an inch to his height. “There are more short men in Manhattan than in all of Southern California,” Alan said, explaining his family’s interest in New York. (Plans for a Manhattan-based Jimmy Au’s are in the works.)

Jimmy laid out the highlights of his fifty-year career: He arrived in the U.S. from Hong Kong in 1959 and began selling suits while a student at Church College of Hawaii. “The first day, I sold three suits and made sixty dollars,” he recalled. “That’s like working sixty hours in a cannery. I told myself, ‘This is it.’ ”

He started going door-to-door, selling custom-made suits. When he noticed that most of his customers were short men, he realized that he had found an untapped market. He quickly became the tailor to some of the most successful jockeys in the country. After marrying Nora, in 1971, he opened his first store, in Torrance, California, and then one in Arcadia, near the racetrack. In 2005, Alan oversaw a move to the store’s current location. There, Alan said, visitors find an atmosphere that caters to the short man in every way. “The store is scaled down,” he said. Ceilings are low, clothing racks are small, and the mannequins—made by a special-effects company—are five feet eight inches instead of the standard six feet.

“Even the chairs are made shorter,” Nora added.

The move to Beverly Hills reflected a shift in clientele, from jockeys to actors. Jimmy Au’s has provided wardrobe for more than fifty prime-time television shows in the past five years and, Alan said, for “multiple celebrities from ‘Ocean’s Thirteen.’ ” Asked to elaborate, he pointed out that it is touchy to name names in Hollywood.

“For example,” he said, “I can’t say, ‘Tom Cruise shops at our store.’ But I can say that his stylist comes in.” He went on, “I can’t say, ‘Danny DeVito shops in our store,’ but I can tell you that my dad goes to his house.”

“Is it O.K. to mention Scott Hamilton?” Jimmy asked. Alan said that it was.

“Scott Hamilton is one of my happiest customers,” Jimmy said.

Alan explained how to make a man look taller. “Proportion is the first trick,” he said. “Once a suit is proportioned, you can fool the eye other ways.” Stripes are essential, because they elongate. Tie clips and horizontal plaids are verboten. “Unless you’re Fred Astaire, or you’re going to some kind of dance-related thing, don’t do wild, crazy socks. Don’t bring the attention downward.”

Jimmy raised an index finger. “The most important is fit and the quality,” he said. Then, as Nora unzipped a garment bag, he sized up his five-foot-three-inch host.

Jimmy selected a tan sports coat that fit as if it had been tailored for the recipient.

“That’s really good,” Nora said, smoothing down the shoulders. “Now, you see the confidence?” ”

To read the article in its entirety, please click here.

Please visit the Jimmy Au’s website here.

In True LCO Style…

At LCO we love to sport our team colors! Support the LCO team-your team,by wearing the LCO baseball cap. It is adjustable, comfortable, and embellished with the LCO logo. You can pick up an LCO hat now for only $6!

Stop by the LCO office in Beverly Hills to pick up your own hat!

Sunday Humor

Megastar in the Making

With over 50,000 downloads of her mixtape, Colette Carr is rapidly on her way to the top. People just can’t get enough of this spunky 19-year old! As is apparent, Colette Carr has a lot going for her right now. This super star was featured on the cover of the September 23, 2010 issue of All Access Magazine. The spread included a thorough interview and plenty of unique pictures for readers to enjoy. To read the article in full, click here.

Another exciting little bit is this video below. Colette was pulled on stage during a Far East Movement at the House of Blues. She definitely wowed the crowd, demonstrating a perfect display of her individuality.

Vodpod videos no longer available.

Lastly, Colette will be a presenter at the Annual Malibu Music Awards tomorrow September 25, 2010. The event will be held at the Malibu County Mart from 7:30pm-10:30pm for the third time in its history. For more info on the event please visit their website.

Congratulations Colette, your dreams are coming true right before your eyes. To download Colette Carr’s mixtape please visit www.colettecarr.com

There is Always Something New to Experience

Recently we sat down with one of our memorable intern graduates, Ben Yano. Ben was involved in many different aspects of LCO, fully taking advantage of what this internship experience had to offer. Ben started out as one of LCO founder, Michael Levine’s interns. Some of his responsibilities included hiring new interns, planning various events, organizing guest lists, and attending events. He then moved on to be a team leader of the New Business Department. In this position, Ben successfully signed current client and comedian Carla Collins to the client roster. Way to go Ben!

What was your favorite thing about the LCO internship? I really enjoyed going to meetings with Michael with talent, media, clients, and new vendors.

What did you do to be successful throughout your time at LCO? I took every opportunity to learn and to observe, which allowed me to take in information that could help me grow as a person in the PR business. I always worked my absolute hardest and there was something to learn from every single task.

What is your advice to other interns? Treat every task that you do as if it is the most important thing, constantly be doing something, and take every opportunity to learn something.

What else can you tell us about the LCO internship? This internship helped me grow as a person and as a businessman because PR is an extremely challenging environment to work in. This internship is fast paced and has longer hours than any other job that I have ever done, challenging me further than I have ever been challenged. But I succeeded. Overall, it tested my ability to complete tasks in adverse conditions and instilled in me better discipline, creativity, and a work ethic that will never be forgotten.

Ben constantly said what a positive experience he had with the internship and recommends it to those who are eager to learn and willing to work hard. There is always something new to experience. So, why don’t you try experiencing LCO PR?

Levine Communications Office welcomes all of those who are interested in starting their career with LCO to apply for an internship with us.

To apply to become a Levine Communications Office Intern, please click here.