Broken Windows, Broken Business

PERCEPTION vs. REALITY

It is your customer’s perception of your business that will dictate his or her level of loyalty to your business. Make one mistake, and you can damage that perception.

Little things mean a lot. If you notice that the carpet on the floor at your dentist’s office is a little worn, you might find yourself wondering whether the dental instruments have been replaced recently.

Broken windows are best repaired before they break.

It’s the cover-up that gets you—don’t make excuses for broken windows or deny that they’re broken. Take your hit, own up to the problem, and fix it.

Obsession to detail is essential. There is no substitute.

—Excerpt from Chapter 1 (pg. 10) of best-selling book, “Broken Window Broken Business: How the Smallest Remedies Reap the Biggest Rewards” by Michael Levine, America’s premier media expert and best-selling author.

Purchase your own copy of “Broken Windows Broken Business” by clicking HERE

The East Coast Gets a Taste of Jimmy Au’s

LCO Client, Jimmy Au’s For Men 5’8” And Under seems to have impressed the city of New York. The New Yorker recently did an exciting piece on Jimmy Au’s first trunk show on the east coast, perfectly portraying what the designer clothing is all about.

Short men in the United States are, some studies show, paid less than their taller peers. They are less likely to get hired for a job or receive a promotion, less likely to get elected President, and at a severe disadvantage in the height-obsessed world of dating. But perhaps the worst indignity is being forced to shop for clothes in the children’s department. The alternative is not much better—the standard adult dress shirt has so much excess fabric that, when a short man wears it tucked in, it creates the impression that he is wearing a diaper under his trousers.

While there are hundreds of stores in the United States specializing in clothes for “big and tall” men, there are very few designer-clothing stores for short men. One is the Beverly Hills clothier Jimmy Au’s, whose motto is “For Men 5′8″ and Under.” The proprietors of Jimmy Au’s were in town recently for their first East Coast trunk show, and they approached this magazine to request a “deskside” chat. Unlike the phoneside, e-mailside, or even fireside chat, a deskside is a face-to-face briefing during which a publicist (or his or her client) pitches a story to a journalist in an intimate setting.

To read the article in full, click HERE