Levine Communications Office

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  • September 2010
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The East Coast Gets a Taste of Jimmy Au’s

Posted by Levine Communications Office on September 17, 2010

LCO Client, Jimmy Au’s For Men 5’8” And Under seems to have impressed the city of New York. The New Yorker recently did an exciting piece on Jimmy Au’s first trunk show on the east coast, perfectly portraying what the designer clothing is all about.

Short men in the United States are, some studies show, paid less than their taller peers. They are less likely to get hired for a job or receive a promotion, less likely to get elected President, and at a severe disadvantage in the height-obsessed world of dating. But perhaps the worst indignity is being forced to shop for clothes in the children’s department. The alternative is not much better—the standard adult dress shirt has so much excess fabric that, when a short man wears it tucked in, it creates the impression that he is wearing a diaper under his trousers.

While there are hundreds of stores in the United States specializing in clothes for “big and tall” men, there are very few designer-clothing stores for short men. One is the Beverly Hills clothier Jimmy Au’s, whose motto is “For Men 5′8″ and Under.” The proprietors of Jimmy Au’s were in town recently for their first East Coast trunk show, and they approached this magazine to request a “deskside” chat. Unlike the phoneside, e-mailside, or even fireside chat, a deskside is a face-to-face briefing during which a publicist (or his or her client) pitches a story to a journalist in an intimate setting.

To read the article in full, click HERE


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