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  • November 2010
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Archive for November, 2010

Cheating 101: What Went Wrong With Eva Longoria & Tony Parker’s Marriage?

Posted by Levine Communications Office on November 30, 2010

From the 11.24.10 LBN E-Lert

By Damarys Ocana

Eva Longoria will be fine. More than fine, in fact, says author and marriage expert Donna Estes Antebi. Why? “Eva Longoria is not destined to be alone in this world. She’s a beautiful, fabulous woman and there’s a lot to be said for not having to live with a man you feel you need to put a LoJack on.”

As painful as it is now, Antebi says Eva did the right thing in kicking her soon-to-be ex Tony Parker to the curb for sexting with ex-teammate Brent Barry’s wife, Erin. The renowned author of The Real Secrets Women Only Whisper told us the truth about emotional vs. physical cheating and why Eva shouldn’t give Tony another chance. She even shares some tips on what you can do to guard yours against “weeds” (aka man-stealing chicks).

Eva busted Tony with hundreds of sexts between him and Erin Barry. Is there any chance that it stopped there?

There’s next to no chance that he and his friend’s wife have done nothing but text. There’s a new study that says that people who are texting, sexting and courting through the internet step up to an intimate relationship even faster than people who meet face to face. It’s a very intimate forum.

Tony had apparently cheated before and Eva forgave him. Was it realistic to keep the relationship going at that point? Can a relationship ever really bounce back from infidelity?

It’s not easy but it is possible. Once she discovers that, a woman may go through years of what I call post-traumatic cheating syndrome, meaning that you may think that you’re going along just fine and then suddenly there’s a trigger that reminds you: it could be the girl’s name, a movie that reminds you of her, and all those horrible feelings come back up to the surface again.

My recommendation usually is: If you have children, you have a marriage worth fighting for.  But if it’s early in the relationship and he cheats on you out of the gate, he’s going to cheat on you down the line. So, it’s best to make your exit early.

For Eva, hallelujah! She doesn’t have children with him. She’s so fortunate for this to happen now. Imagine if she’d wanted to have a baby. She should be able to share that with a wonderful man who is worthy of sharing her life. This guy is not. If he’s cheating on you in the honeymoon period, wait until he’s really bored.

Do men perceive texting differently from women? Is it generally harmless as long as you don’t’ take it to the next level?

I think they know exactly what they’re doing when they’re texting and sexting. They’re flirting. They know they’re not doing something that is conducive to a healthy, happy relationship at home. They absolutely know they’re stepping out of bound. If you’re not comfortable doing it in front of your wife, then you know it’s something you shouldn’t be doing.

What’s the difference between emotional and physical cheating?

Physical cheating is unquestionably a bigger deal, but the other is a big deal, too, because it so often leads to physical cheating and it is still a betrayal, the violation of a commitment. Tony’s texting, we’re not talking three or four of them, but hundreds of them, so the emotional betrayal is huge. And even more complicated for her other than she’s a famous person is that there is another degree of humiliation there because it’s someone’s wife that they know.

Men cheat with people they know and it’s not uncommon at all for them to cheat with their wife’s best friend, their interior decorator, or their real estate agent. Wives are vulnerable to any women who have access to their husbands. I have something I call the no-access equation: Access + Friendship x Flirtation = Trouble. It all starts with access. Most men don’t wake up and think, “Oh, I want to cheat.” It all begins with access.

Eva and Erin Barry were really good friends who bonded over being Spurs wives and hung out together at the games and outside the games. Was that a mistake?

No. She did nothing wrong. She thought she had a really good friend. Eva made no mistakes at all. She is a fabulous woman. This has nothing to do with her. As much as it breaks her heart, she’s doing the right thing by getting a divorce. If she doesn’t do it this time, the next time she files will be for the same reason as this time. She has no reason to stay. She already knows what she needs to know about him and she doesn’t have children. She’s a beautiful fabulous woman. Eva Longoria is not destined to be alone in this world. There’s a lot to be said for not having to live with a man you feel you need to put a LoJack on.

Not to mention a supposed friend that you need to have a LoJack on.

I refer to women who sleep with other women’s husbands as weeds. They’re very stubborn and hard to get rid of. They’re unwanted and try to take over something that belongs to someone else. They can’t get a decent man on their own so they poach someone else’s. She was trying to poach Eva’s husband. This woman may be rich and married to a famous athlete, but she is still a weed—the worst kind of weed, a weed that used to be your friend.

Donna Estes Antebi

Author & Marriage Expert


Follow Donna on Twitter @donnaantebi

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RIP Leslie Nielsen

Posted by Levine Communications Office on November 29, 2010

We were saddened to hear about the death of comedic icon, Leslie Nielsen over the weekend.  Nielsen, 84, died yesterday (Nov. 28th) near his Florida home due to complications from pneumonia.  Nielsen is best known for his performances in the spoof movies “Airplane” and the “Naked Gun” series.

The world became a little less funny yesterday:( 

Leslie, you will be missed!

Check out this video with some highlights from his awesomely funny career.

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Trigger Creates Buzz with New Sony Project

Posted by Levine Communications Office on November 29, 2010

LCO client and youth brand marketing firm/game studio Trigger sat down with Los Angeles Business Journal to discuss their new project with Sony Pictures. 

Trigger is creating Sony Picture’s, “Green Hornet Wheels of Justice” game for the iPhone. Trigger and Sony pictures are promoting this film using an interesting  “freemium” method for the game. “Freemium” meaning that it will consist of the game having 15 levels with the first five being free, and the next 10 to cost 99 cents through Apple’s online App store. If this method is successful, Trigger plans to produce as many as six to twelve freemium games a year through their sister company, Trigger Apps. Although this may be a risk, Sony sees it as an opportunity of not only promoting the film, but as a great way to bring back revenue to themselves and Trigger.  The founder of Trigger Jason Yim declares that overall, ” We have to balance marketing the movie and telling its story, and on the other hand, making a game that’s fun and people are willing to buy.”

For the past 10 years Trigger has worked tremendously to create opportunities that involve, influence, and entertain audiences for clients that want to reach a mass youth demographic. Trigger has worked with industry giants such as, MTV, Universal, Paramount, CBS, and many more. They have also created games for films such as, “Resident Evil,” “Transformers,” and “District 9.”  

Read the full article: Going to The Movies

For more information about Trigger you can visit www.triggerglobal.com.  Also follow them on twitter @triggerllc

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Doonby Stars Help the Homeless this Thanksgiving

Posted by Levine Communications Office on November 26, 2010

While we were giving thanks, some celebrities gave back.

Members of the cast of DoonbyWill Wallace and John Schneider along with producer Mark Joseph leant a helping hand at the annual Los Angeles Mission and Anne Douglas Center‘s Thanksgiving Meal for the Homeless on Wednesday.  The event was hosted for the sixth year in a row by Kirk Douglas and his wife Anne.

Event organizers say this year, the need is even bigger because of the recession: ‘We’re on track to serve nearly four thousand people, an increase over last year,’ said Herb Smith, President of the Los Angeles Mission.

From left to right, Mark Joseph, John Schneider, Will Wallace.

Doonby (set for release in Spring 2011) is a story about a mysterious drifter, Sam Doonby who becomes the talk of a small Texas town.  Sam always seems to be in the right place at the right time to avert disasters befalling the town and its people until suspicion and jealousy drive folks to ask who he is and where he comes from.

For more info about the movie and its starts, visit doonbythemovie.com




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Wishing You and Yours……

Posted by Levine Communications Office on November 25, 2010

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Being “Small” is a Big Deal This Weekend: Small Business Saturday

Posted by Levine Communications Office on November 24, 2010

By now you’re probably already getting your game plan together for navigating through the crowds to seek out the steals and deals this Black Friday. But save some of your energy (and some of your dollars) for a new shopping day this year….Small Business Saturday.

This year small businesses are taking a stand to get their share of the nearly $460 billion dollars Americans spend each year during the holidays. And they’re getting help from a “biggie” in the finance industry.  Credit card giant American Express is offering a $25 dollar credit to account holders if they make a purchase of $25 or more at a small independent business.  Since launching a successful campaign on Facebook, AmEx’s Small Business Saturday Page has already received over 800,000 likes in the past two weeks.  And the campaign doesn’t end with just the promotion of this event. AmEx is donating $1 for every “like” up to $1 million dollars to Girls Inc., a non-profit geared towards empowering young women. It’s a pretty ingenious move on AmEx’s part; they’ve utilized social media to start a movement to stimulate main street while supporting an organization that develops the future leaders (and business owners) of tomorrow.

Speaking of small businesses, there’s one independent store that makes small their specialty.  If you or the special man in your life is 5’8″ or under, then you definitely want to check out Jimmy Au’s, a pioneer in the development of fashion for short men. 

This operation is an example of what all small businesses strive to achieve; starting out in the back of car in 1961 to becoming the dominate leader in their fashion genre. And they’ve outfitted distinguished celebrity men such as Ed Asner, Michael J. Fox and Tom Cruise.  They make holiday shopping a breeze at jimmyaus.com (who wants to stand in lines anyway).  BUT if you’re in the Los Angeles area, this is definitely one store you should visit in person.

Jimmy Au’s

9408 Brighton Way

Beverly Hills, CA 90210

310-888-8708 or 877-JIMMY-AU

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Michael Levine Sits Down with Los Angeles Business Journal

Posted by Levine Communications Office on November 23, 2010

This week, president and founder of Levine Communications Office, Michael Levine, sat down with Joel Russell of the Los Angeles Business Journal.  Michael provided and in-depth look as his start in the business, his rise to PR superstardom and what he really thinks of “celebrity” today.  He also discusses the value of “self-education” and why Bob Dylan is the William Shakespeare of our time.

Read on to hear what else Michael has to say.  Michael Levine: Imaged Focused

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Salt Intake a “Shaky” Matter

Posted by Levine Communications Office on November 22, 2010

New research from the University of California indicates that cutting back on salt in teenagers’ diets by as little as one-half teaspoon, or three grams, a day, could reduce the number of young adults with high blood pressure by 44 to 63 percent.

“The U.S. diet is already high in salt, and adolescents consume more salt — more than 9 grams (3,800 milligrams of sodium) — than any other age group,” said Kirsten Bibbins-Domingo, PhD, MD, UCSF associate professor of medicine and epidemiology during the American Heart Association’s Scientific Sessions 2010 meeting in Chicago Nov. 14th.

According to the American Heart Association, about 74.5 million people in the United States age 20 and older have high blood.  This “silent killer” has no symptoms and sufferers may not even be aware that the their heart and other organs are being damaged.  Left untreated, high blood pressure can lead to vision loss, kidney damage, stroke and even heart failure.

The statistics are pretty startling and could probably scare you away from salt shakers forever.  And what then?  A life banished to blandness?  Absolutely not!  Reducing your intake or simply modifying the type of salt you use can make a huge impact to your health without loosing any of the flavor.

And think all salt is created equal?  Well…think again.  LCO client , Dinner Diva and author Leanne Ely recently gave the low down about the different types of salt you may run across in your local grocery store and how to choose the best ones (for your taste buds and your heart) .  Check out her latest contribution, So Long, Sodium on momlogic.com.

For more insight on healthy how-tos and family cooking check out Leanne Ely at leanneely.com.  Also follow Leanne @savingdinner on Twitter!

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LCO Supports the 10th Annual Say No to Drugs Race Holiday Classic

Posted by Levine Communications Office on November 22, 2010

Please join Levine Communications Office in supporting the

10th Annual Say No to Drugs Race Holiday Classic on December 5, 2010 at the Universal Studios Back Lot

(Benefiting: D.A.R.E, Narconon, and The Boys and Girls Club of America) 

You are welcome to participate in the 5K/10K race, the Pancake Breakfast sponsored by Batter Blasters, OR simply attend to show your support for Say No to Drugs. 

Event Starts: 7:30 am

Pancake Breakfast: 8:00 am 

Universal Studios back lot

100 Universal City Plaza, Universal City, CA 91608.

(Enter Curious George Parking Lot, City Walk) 

Visit the event home page http://www.saynotodrugsrace.org/ and REGISTER TODAY!


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Remembering Ronni Chasen

Posted by Levine Communications Office on November 17, 2010

Levine Communications Office mourns the loss of friend and colleague, veteran publicist Ronni Chasen.  We were saddened and stunned to hear of her death that took place on Tuesday Nov 16th.  Ronni was gunned down on Sunset Boulevard early Tuesday, moments after she left the star-studded premiere of the movie “Burlesque”.   Police have not uncovered any motive or indicated any suspects, but have launched a thorough investigation into her death.

Michael Levine, head of LCO, remembers Ronni as a “beloved, iconic figure” and has started a reward fund to assist the Beverly Hills Police Department in bringing her attackers to justice.  The goal for the fund is $25,000 to be raised by next week.  We urge our friends in the Hollywood community to help us in the effort to find the criminals behind this senseless act.

Our deepest condolences go out to Ronnie’s family and friends.

If you have any information about this crime please contact the Beverly Hills Police Department immediately.  If you’d like to contribute to the reward fund, please contact LCO directly at (310) 300-0950 x 230.

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