8 Things Great Publicists DO

Here are 8 Things that publicists often fail to do, but are second nature to great publicists (like the ones at LCO)!

1. Reading a daily newspaper.

2. Listening to all news talk radio in the car

3. Watching TV news at home.

4. Advance planning your week-at least a 1/2 hour.

5. Reading Guerrilla PR or listening to it on tape.

6. Using Google search- positioning research.

7. Socialize- go to events at least once a week.

8. Having Breakfast, Lunch, Dinner, or drinks with a client at least once a week.