Levine Communications Office

One of America's Premier Public Relations Firms

  • November 2010
    M T W T F S S

Being “Small” is a Big Deal This Weekend: Small Business Saturday

Posted by Levine Communications Office on November 24, 2010

By now you’re probably already getting your game plan together for navigating through the crowds to seek out the steals and deals this Black Friday. But save some of your energy (and some of your dollars) for a new shopping day this year….Small Business Saturday.

This year small businesses are taking a stand to get their share of the nearly $460 billion dollars Americans spend each year during the holidays. And they’re getting help from a “biggie” in the finance industry.  Credit card giant American Express is offering a $25 dollar credit to account holders if they make a purchase of $25 or more at a small independent business.  Since launching a successful campaign on Facebook, AmEx’s Small Business Saturday Page has already received over 800,000 likes in the past two weeks.  And the campaign doesn’t end with just the promotion of this event. AmEx is donating $1 for every “like” up to $1 million dollars to Girls Inc., a non-profit geared towards empowering young women. It’s a pretty ingenious move on AmEx’s part; they’ve utilized social media to start a movement to stimulate main street while supporting an organization that develops the future leaders (and business owners) of tomorrow.

Speaking of small businesses, there’s one independent store that makes small their specialty.  If you or the special man in your life is 5’8″ or under, then you definitely want to check out Jimmy Au’s, a pioneer in the development of fashion for short men. 

This operation is an example of what all small businesses strive to achieve; starting out in the back of car in 1961 to becoming the dominate leader in their fashion genre. And they’ve outfitted distinguished celebrity men such as Ed Asner, Michael J. Fox and Tom Cruise.  They make holiday shopping a breeze at jimmyaus.com (who wants to stand in lines anyway).  BUT if you’re in the Los Angeles area, this is definitely one store you should visit in person.

Jimmy Au’s

9408 Brighton Way

Beverly Hills, CA 90210

310-888-8708 or 877-JIMMY-AU

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