RIP Leslie Nielsen

We were saddened to hear about the death of comedic icon, Leslie Nielsen over the weekend.  Nielsen, 84, died yesterday (Nov. 28th) near his Florida home due to complications from pneumonia.  Nielsen is best known for his performances in the spoof movies “Airplane” and the “Naked Gun” series.

The world became a little less funny yesterday:( 

Leslie, you will be missed!

Check out this video with some highlights from his awesomely funny career.

Trigger Creates Buzz with New Sony Project

LCO client and youth brand marketing firm/game studio Trigger sat down with Los Angeles Business Journal to discuss their new project with Sony Pictures. 

Trigger is creating Sony Picture’s, “Green Hornet Wheels of Justice” game for the iPhone. Trigger and Sony pictures are promoting this film using an interesting  “freemium” method for the game. “Freemium” meaning that it will consist of the game having 15 levels with the first five being free, and the next 10 to cost 99 cents through Apple’s online App store. If this method is successful, Trigger plans to produce as many as six to twelve freemium games a year through their sister company, Trigger Apps. Although this may be a risk, Sony sees it as an opportunity of not only promoting the film, but as a great way to bring back revenue to themselves and Trigger.  The founder of Trigger Jason Yim declares that overall, ” We have to balance marketing the movie and telling its story, and on the other hand, making a game that’s fun and people are willing to buy.”

For the past 10 years Trigger has worked tremendously to create opportunities that involve, influence, and entertain audiences for clients that want to reach a mass youth demographic. Trigger has worked with industry giants such as, MTV, Universal, Paramount, CBS, and many more. They have also created games for films such as, “Resident Evil,” “Transformers,” and “District 9.”  

Read the full article: Going to The Movies

For more information about Trigger you can visit www.triggerglobal.com.  Also follow them on twitter @triggerllc