LCO client CMO founder Pete Kranik posts about their plans for the future in 2011. The CMO Club has composed a few plans based on a system of true innovation and marketing. The system consists of a list of innovation ideas and programs that will not only help CMO and their companies grow, but be able to excel as well.
The list on the ideas and programs are based on what’s currently occurring and highlights of what the industry is talking about. These are the following:
1. Moving from traditional print, t.v, radio to social media- a new perspective.
2. Creating communities to sell and build brand awareness and think beyond your sales team.
3. Identifying net promoters for improved sales and customer loyalty – It’s all about your advocates.
4. Moving from digital marketing reporting to analytics – It’s not about you but customer specific dynamic analytics.
If you would like to read more about CMO’s future plans in detail, you may click on Forbes.com
Levine Communications Office 