Monetization: Showing the “Real” Value of Publicity

LCO recently conducted training to educate our staff about the value of monetization and why it’s a PR best practice.  The term is more commonly used with regard to internet marketing, but in short it means to turn something into money.   In PR that “something ” is the exposure you get for your clients in print, TV and internet media.  Translating your client’s 3 minute TV interview or their 10 page magazine spread into dollars makes a HUGE impact with your clients and shows them exactly what that PR is worth.

We sat down with New Business Intern Gabe Tang to discuss what he took away from the training.  Check out what he has to say about monetization in the video below.