Levine Communications Office

One of America's Premier Public Relations Firms

CMO Club Founder Pete Krainik on Fox Business

Posted by Levine Communications Office on January 18, 2011

Frito Lay coming to your local Whole Foods?  Well…maybe.  The company just announced its new initiative to make 50 percent of its products from all-natural ingredients.  LCO Client and The CMO Club Founder Pete Krainik talked to Fox Business about why this may be a risky move for the snack food giant.

Check out the video

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