LCO Client Pete Krainik, CEO of The CMO Club, recently talked to Investors Business Daily about how the need for successful entrepreneurs to hire a marketing expert as their business grows. He mentioned the importance of taking in new ideas, and how marketers can bring tremendous profits to the company.
“CEOs can get the best results by giving their chief marketing officer the framework and then stepping back and providing the CMO with the freedom to drive the campaign,” said Pete Krainik, founder and chief executive of the CMO Club, a New York-based peer network of CMOs. Prior to forming the CMO Club in 2008, Krainik was a senior marketing executive for Avaya and DoubleClick.
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