Ryan Kugler on SmartBusiness Los Angeles

LCO client Ryan Kugler , Co-owner and President, Distribution Video & Audio Inc. spoke with Smart Business about finding and keeping customers online.

He points out that technology has changed the way that we do business because when we’re dealing on the Internet, we’re dealing with people who are not multimillion-dollar companies like Target or Big Lots. We’re dealing with a whole different species of an animal.

He also mentions that the biggest challenge … is finding new customers. If we cut our marketing, you’re not going to get new customers. Now, we can cut marketing as far as keep marketing to the same amount of people at a lower price.

To read the article please visit http: http://www.sbnonline.com/2011/05/dva-finds-and-keeps-customers-online/?full=1

Ryan Kugler is the President and Co-Owner of Distribution Video & Audio (DVA, Inc.), the nation’s largest closeout buyer in the home entertainment industry.

Ryan has given his voice and vast knowledge of the entertainment industry to conferences and seminars as well as to students. Most recently, Ryan spoke to students at the Peter F. Drucker & Masotoshi Ito Graduate School of Management at Claremont Graduate University. He also spoke to current students at Art Center College of Design. In the past, Ryan spoke to attendees at the Game Supply Academy as well as attendees of a entertainment-related breakfast seminar, sponsored by Washington Mutual. In addition to speaking at seminars and conferences, Ryan also hosts film seminars which provide practical and applicable advice for filmmakers, actors, producers and anyone who wants to succeed in the movie industry.

Ryan is the co-author of a book with well-known, best-selling author, Eric Sherman, which details the Home Video Business. The book’s intent is to give the reader the benefit of Ryan’s vast experience and knowledge of this growing industry.