Fabienne Fredrickson In Small Business Digest

LCO client Fabienne Fredrickson is featured in Many Entrepreneurs See Economic Outlook as Bleak, Hiring Remains Weak on Small Business Digest. She points out 10 steps to having a successful small business:

Make client attraction a priority.
Strategize for unique positioning.
Craft a client profile.
Construct a compelling marketing message.
Package what the company knows and does.
Create marketing materials that pull the customer in.
Get out there in a big way.
Create your marketing plan using all the necessary ingredients.
Become a master of closing the sale.
Implement systems for consistent action and results.

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