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  • June 2011
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Archive for June, 2011

YAHOO! News features iSB

Posted by Levine Communications Office on June 29, 2011

Sixteen-year-old Iowa social entrepreneur joins ranks of Supreme Court Justice Ruth Bader Ginsburg, actress Marlo Thomas and sports team owner Jerry Reinsdorf as a recipient of the 2011 National Jefferson Awards

New York, NY (PRWEB) June 28, 2011

Sixteen-year-old Iowa social entrepreneur Talia Leman today joins the ranks of Supreme Court Justice Ruth Bader Ginsburg, actress Marlo Thomas and sports team owner Jerry Reinsdorf as a recipient of the 2011 National Jefferson Awards, along with fourteen other national public servants.

Co-founded by former first lady Jacqueline Kennedy Onassis as a “Nobel Prize” for public servants, the awards now enter their 39th year. Robert Kennedy’s daughter, Kerry Kennedy presided over the ceremony, conducted at the famed New York eatery, Le Cirque.

In her acceptance speech, Leman told the audience that her Jewish grandfather, who fled from Europe after surviving the Holocaust, had cleaned houses upon arriving in America. One of the houses he cleaned belonged to co-honoree Marlo Thomas, and another to her father, Danny Thomas. The audience was audibly shocked and awed.

Referring to the name of Thomas’ TV show in the late 1960s, Leman added, “Now, two generations later, That Girl, the star actress, and this girl, the granddaughter of a cleaning crew, are recipients of this same award. Which means anyone can make a difference, especially in a land of freedom and opportunity.” And the crowd went wild.

Talia Leman was honored for her unprecedented ability to develop ideas, strategies and networks to encourage all children to increase their impact on causes across the globe.

In 2005 at just 10 years old, Talia was extremely touched by the devastation and need after Hurricane Katrina. Talia took to her computer to rally youth through creative online networking and any other means she could find. Reaching out to 4,000 U.S. school districts, her efforts raised $10.4 million and ranked the giving power of U.S. schoolchildren on par with the top five U.S. corporate donors.

Yearning to harness that power for other issues, Talia co-founded RandomKid, a unique nonprofit that empowers any and all youth to solve real problems by collaborating their efforts with their peers to transcend boundaries of culture, race, ability and geography to address global causes.

Through networking and the RandomKid website, Talia unified the efforts of 12 million youth from 20 different countries, bringing aid to four continents for a plethora of various projects. Their achievements include funding water-pumping technologies serving villages in Africa, Asia, South and Central America; funding a school in Cambodia; refurbishing a school and rebuilding a home in post-Katrina Louisiana; and providing crutches and artificial limbs to Haitian children.

It is the unique community pool Talia created that enables RandomKid’s comprehensive scope and outreach, and from which funding is made possible. Ten percent of every dollar raised by the pool goes into new youth ventures to entice innovation and promote different causes. Talia’s platform is world-renowned and the United Nations recognizes it as one of nine international organizations identified as a premier model for promoting peace.

In addition to networking, Talia also continues to inspire people around the world by leading power assemblies, doling out seed funds to help jump-start other philanthropic ventures, organizing web conferences between youth internationally, mentoring her peers in successful strategies for achieving their benevolent goals and by giving talks about the power of anyone in her speaking engagements in conjunction with International Speakers Bureau.

Talia has been honored with numerous international awards. UNICEF appointed her first known National Youth Ambassador, “Character Counts” spotlighted her as one of the world’s top 48 People of Character, and the World of Children Founder’s bestowed upon her the Youth Award, regarded to be the “Nobel Prize” for efforts that serve the world’s children. The Today Show twice featured Talia and the United Nations named RandomKid a Champion of Intercultural Innovation.

Simon and Schuster will publish a book written by Talia in the Spring of 2012.

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Interview with Ryan Kugler about DVA and the Home Entertainment Industry on High-Def-Digest

Posted by Levine Communications Office on June 29, 2011


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Please check out LCO Client Dr. Tony Naklha on KCAL 9 today giving the low down on summer skin tips

Posted by Levine Communications Office on June 29, 2011

Dr. Tony Nakhla visited the KCAL 9 studio Tuesday to talk about The Skin Commandments.

Dr. Nakhla is also the author of “The Skin Commandments: 10 Rules to Healthy, Beautiful Skin” which will be out in September.



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The LCO Team

Posted by Levine Communications Office on June 28, 2011


























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LCO Founder Michael Levine To Host 4th of July Entertainment Industry Party

Posted by Levine Communications Office on June 28, 2011

Michael Levine, Founder of LCO http://www.lcoonline.com to host special entertainment industry event  held in Santa Monica with plenty of patriotic food to go around. Approximately 100 people plan on attending this event There will be a special guest appearance by a 90 year old WWII Veteran to help celebrate the holiday.

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Suelyn Medeiros at Tony Rock’s 6th Annual BET Awards All White Birthday Celebration

Posted by Levine Communications Office on June 28, 2011


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Shawn Achor on Businessweek.com

Posted by Levine Communications Office on June 28, 2011




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Actor Dave Vescio interviewed for The Harvey and Bob Show

Posted by Levine Communications Office on June 27, 2011

LCO client Dave Vescio was featured for The Harvey and Bob Show, for his role in his upcoming movie “Hick”, featuring Alec Baldwin, Blake Lively, and Chloe Moretz.


You can listen to the interview here:


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CNN features Mark MacDonald and BODY CONFIDENCE

Posted by Levine Communications Office on June 27, 2011

10 exercise myths that won’t go away

By Madison Park, CNN



Spot reducing fat is a myth. Unless you tackle your body fat, your ab crunches may not help.


  • Myths persist about fitness because we’re all looking for shortcuts
  • Static stretching will not prevent muscle injuries, recent studies show
  • You can’t spot reduce fat in certain areas of your body


(CNN) — We’re all looking to maximize results while minimizing time and effort in the gym. That search for shortcuts has translated into a lot of myths about exercise.

CNN.com asked exercise physiologists, trainers and nutritionists about their most hated exercise myths.

Consider these the 10 persistent myths of fitness.

10) Your cardio machine is counting the calories you’re burning.

“It doesn’t mean anything,” said Mark Macdonald, personal trainer and author of “Body Confidence” about the calorie numbers spit out by the cardio machine.

Some machines don’t even ask for your weight or sex.

“It’s not asking your body composition,” he said. “If you’re at 18% body fat, you’re going to burn a lot more than if you’re female at 35% body fat.”

And how many people know their body fat percentage?

The number calculated by your machine is likely not accurate.

9) Women shouldn’t lift weights because it’ll make them bulky.

This one drives Alice Burron, a former female bodybuilder, crazy. She would spend four to five hours a day when she competed, trying to build muscles.

“You really have to overload those muscles to create bulk,” said Burron. “It’s very, very difficult.”

Women have too much estrogen to build large amounts of bulk. Guys build muscles faster because they have testosterone.

So ladies, don’t fear the barbells. Strength training helps decrease body fat, increase lean muscle mass and burn calories more efficiently.

The government’s 2008 Physical Activity Guidelines for Americans recommended muscle-strengthening physical activity on at least three days of the week for kids and two or more for adults.

8) Heart rate monitors will let you know how hard you’re working.

Heart rate monitoring is a flawed science.

The better detector of how hard you’re working is not the newest, gee-whiz tech device, but your own body.

“The perceived exertion, your own sense of how hard you’re working is a much more reliable of exercise intensity,” said Matt Fitzgerald, senior editor of Competitor group.

Perceived exertion means it’s your estimation of how hard you are working out and surprisingly, it’s very accurate, he said.

“Your perception of your limit can change over time. So yeah, even your own perception isn’t perfect. It’s still better than heart rate monitor,” Fitzgerald said.

Heart rates could falter depending on what kind of exercise you’re doing.

The talk test can measure how intensely you’re working out depending on whether you can talk in full sentences, short phrases or if you’re barely able to muster a few words.

“It’s best to learn to recognize your body’s signals and get a better control of your effort,” said Alex Hutchinson, author of “Which Comes First: Cardio or Weights.”

7) Your weight is the end all, be all.

Newbies hit the gym, and then weigh themselves every day on the scale.

Week-after-week, they see nodownward trend on the scale and get impatient.

People starting saying, “I haven’t lost any weight. This is pointless, I’m not accomplishing anything,” said Hutchinson.

After a few months of increased exercise, they are healthier because they’ve reduced risk factors such as blood sugar levels. Even though a person may not be losing weight, his health has improved in ways that might not be measured.

“They’re stuck in this paradigm that weight is the ultimate barometer for fitness. They don’t realize the progress they’ve made and give up.”

6) Low-intensity exercise burns more fat.

In general, low intensity exercise has its place — it’s less stressful on joints.

The myth is that if you exercise too intensely, you end up burning carbohydrates instead of fat.

It’s the most dangerous type of myth because there’s a kernel of truth in it, Hutchinson said.

The more intensely you exercise, the higher proportion of carbs you burn. You may burn less fat, but the total amount of calories burned is higher and that is the bigger picture.

When your body has burned up all the carbs, it starts burning fat.

“You can ignore zones and pay attention to how many calories you burn, which ultimately determines how much body fat you’re going to lose,” Fitzgerald said.

5) Chug a protein shake after workout.

“It’s eating another meal,” said Macdonald, a personal trainer who helped TV host Chelsea Handler get in shape.

Protein shakes, powders and bars are good for emergencies, but “they’re the lowest quality food.”

“You’re better off eating real food,” he said.

The products are more processed. The best way to get protein is through foods such as a turkey sandwich, Greek yogurt with nuts and fruit.

Martin Gibala, chairman of the department of kinesiology at McMaster University in Hamilton, Ontario, agrees. “Protein sources in real food are Number 1. Cheaper and real food may provide other benefits, vitamins and minerals. And some of the components in food may act synergistically in ways we don’t understand.”

“When we isolate the compound we think works, it’s not as good as the real foods.”

4) You can spot reduce for tight abs or toned arms.

You may have crunched in vain.

You won’t see muscle definition or a nice six-pack despite how many crunches you do, because of the layer of fat resting on top of your muscles.

“Don’t focus on a body part. Try to get them all,” said Burron, a spokeswoman for the American Council on Exercise. “You might have beautiful triceps — it may not be flopping all over the place. Until the fat is gone, most people wouldn’t know it’s there.”

3) As long as I go to the gym 30-45 minutes, that gives me a pass to do what I want for rest of the day.

The gym doesn’t negate a bad diet.

Also, emerging research suggests that if you’re sedentary most of the day, it may not matter how hard or often you exercise.

People who spend more time sitting during their leisure time have an increased risk of death, regardless of daily exercise.

Sitting for hours can shave years off life

In a study of more than 123,000 healthy people, the American Cancer Society found that women who spent more than six hours a day sitting were 40 percent more likely to die sooner than women who sat less. Men who sat more had 20 percent increased risk of death.

Essentially, those who sit less, live a longer life than those who don’t.

2) No pain, no gain.

“The ongoing perception is that people need to feel pain through the entirety of their workout or they’re not getting the benefit — that one’s very frustrating to me,” said Burron, a personal trainer. “You shouldn’t be exercising at a level of pain ever.”

Feeling discomfort during a workout is OK.

“If it’s so intense you’re thinking of passing out, you can’t continue this session for longer, then it’s too difficult and you’re at increased risk for injuries or burnout,” Burron said.

“You want to exercise smarter, not harder,” she added. “That’s the premise. You don’t have to kill yourself. You just have to be smart about it.”

1) Stretching will help prevent injuries.

A growing number of studies challenge the entrenched assumption that stretching helps prevent injuries.

“The way we were taught to stretch, to try to touch your toes — there’s little evidence it prevents injuries,” Hutchinson said.

A review published in 2007 of 10 randomized studies about stretching after or before physical activity found that “muscle stretching does not reduce delayed-onset muscle soreness in young healthy adults.”

Static stretching is when you stay in place, bend over to touch your toes, or try to pull your ankles towards your hips.

A study presented this year at the American Academy of Orthopaedic Surgeons found that such static stretching before a run neither prevents nor causes injury.

Then a study published this month in Medicine & Science in Sports & Exercise found that static stretches that last longer than a minute could be detrimental to performance.

Athletes often swing their arms and warm up before a game. That type of dynamic stretching such as high knee jogs, walking lunges can help move your muscles through different ranges of motions.

This type of dynamic stretching is different from clutching your limbs, because it focuses on movement.

A study published in the Journal of Strength & Conditioning Research found professional soccer players who practiced dynamic stretching had higher range of motion than when they practiced only static stretches.

While toe-touches and extra flexibility might be required in gymnastics or figure skating, it’s irrelevant for more everyday activities like basketball or weightlifting.

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LCO Client Tito Ortiz’s interview with The Baltimore Sun

Posted by Levine Communications Office on June 27, 2011


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