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  • November 2011
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Archive for November, 2011

The Passing Zone Featured on CNN Money

Posted by Levine Communications Office on November 23, 2011

Owner(s): Jon Wee and Owen Morse

Jon Wee and Owen Morse made great use of their respective college degrees in economics and psychology when they paired up in 1988. They became chainsaw jugglers.

This duo, known as The Passing Zone, also juggles sharp knives, flaming torches and fills garbage bags while riding Segways. They perform mostly for corporate events, focusing on themes like “juggling priorities” and “keeping lots of balls in the air.”

“We use real chainsaws straight from the hardware store and it is truly dangerous,” said Wee, who admits they have both cut themselves numerous times. “We just try not to let our audience see any blood.”

Their act has gained them appearances on “The Tonight Show,” “The Today Show,” The Miss America Pageant and many others. They’ve even performed at The White House and before Prince Charles who deemed them “clever” and expressed relief he wasn’t seated in the front row as sharp objects flew.

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(Taken from CNN Money)

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Blanche Garcia in Small Room Decorating

Posted by Levine Communications Office on November 22, 2011

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Fernanda Rocha on Latino TV talking about the Housewives and all her fitness materials.

Posted by Levine Communications Office on November 22, 2011

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Baking Tips from TLC Winning Chef Dana Herbert

Posted by Levine Communications Office on November 22, 2011

This year hasn’t been a cakewalk for Chef Dana Herbert, a.k.a. “The Sugar Daddy” and “The Kind of Cakes.”

Since winning “Next Great Baker” on TLC with “Cake Boss” Buddy Valastro, which finished airing in January, his business, Desserts by Dana in Wilmington, Del., has been busier than ever. His company has baked custom cakes for many high-profile events and notable people, including Jill Biden, and Philadelphia Eagles players Michael Vick and Asante Samuels. In 2012, Herbert will be opening a retail storefront in Wilmington.

On a recent trip to Chicago, Herbert sat down with us to share some of his baking secrets.

What’s your favorite cake flavor?

Red velvet with bacon. That’s a fat boy treat, right there.

Do you have any advice for home bakers looking to improve their skills and results?

Don’t be afraid to experiment. Practice on your family and friends, who are the most forgiving.

Practice your piping skills: They can go a long way to making a cake great. It’s all about pressure, control and consistency.

Try to come up with colors that pop with contrast. Pink with chocolate is great. Black and white is always sophisticated—things that play with the eye. Take black and white and add a splash of red, and it looks like a hundred bucks.

What are some of your favorite ingredients?

Lavender. The flavor makes an awesome cake. It’s great for the springtime. Same with rose water.

Bacon. Bacon makes everything better! I put it on ice cream all the time. Let me tell you, you haven’t had ice cream until you’ve put bacon on it. Put it on peach cobbler or something simple.

Fondarific fondant. It tastes better than 95% of fondants. If you’re thinking of using fondant, there’s a lot of bad stuff out there. This one is almost like modeling chocolate; you can roll out the seams. And it comes in all sorts of flavors.

And what about tools?

A small, black palette knife that you can only get from Nicholas Lodge is a must-have. The blade is super thin, great for lifting delicate things up off the table. I use it for cutting fondant, too. If you lay into it, it won’t bend.

A microplane grater/zester, for anything citrus. It pulls off the skin in very thin shavings and never gets any of the white.

A self-igniting Bernzomatic torch from Home Depot, for making crème brulee, etc. I love mine.

And where do you get your inspiration?

Fashion. I like to walk around the mall and see what’s there. If it looks good on you, it will look great on a cake.


 Taken from makeitbetter.net

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Grant Cardone in The Washington Examiner

Posted by Levine Communications Office on November 20, 2011

Grant Cardone on the selling of the New Big East

By: Jim Williams | 11/19/11 11:05 AM
Sports Columnist Follow him @Wordmandc

Yesterday I did a column on the rebranding of Penn State with Grant Cardone the New York Times best-selling author and star of National Geographic Channel’s “Turnaround King.” He is a world-renowned sales expert who has rescued numerous struggling companies.

Today we tackle how he would rebrand the New Big East with their proposed expansion partners.

JW: How does the Big East use this western expansion to improve their brand?

Cardone: The issue has less to do with improving their brand and is more an issue of plain survival.  With marquee teams like West Virginia, Syracuse, and Pittsburgh leaving, The Big East has no choice but to seek out western expansion to fill the void created by their departure.

This has created unique opportunities for Boise State, BYU and Houston. These teams now have a chance at the BCS Automatic Bid. All three teams have had great seasons in the past but have not made the National Championship games because they were not in an automatic bid league. This will also allow them to play against each other and prevent detractors from claiming that they play weaker schedules. If these teams make it through the Big East schedule undefeated then they will get the shot to play in the national championship game.

There is no way the Big East could survive without these three teams and up along with up and coming programs like Southern Methodist and University of Central Florida. You add to that group the national following of the service academies Air Force and Navy. This is a win-win, which will eventually make the brand stronger.

JW: Given the cities and the media markets involved is it fair to expect the Big East could a multi-year billion-dollar TV contract they are looking for?

Cardone:  A multi-billion dollar plus TV contract is assured because of the basketball that the conference plays. The Big East is to college basketball what the SEC is to football and that remains true even after losing Pitt, Syracuse and West Virginia. The expansion of the football element to the conference put the Big East in a great place as they start the bidding process for a new TV deal in 2012.

The football is quality and will grow over years allowing the conference to rebuild its football brand at reasonable rate. The conference needs rivalries and they will come in time.”The War on I-4 between South Florida – Central Florida and the potential of a great new rivalry between Boise State – BYU provide the conference with some great long tern potential as rivalries. But it takes years to build traditional ones Ohio State-Michigan, USC-CAL and Florida-Florida State. These games are built on history, geography, and tradition. It’s going to take awhile before the new Big East teams come close to the kind of match-ups.

JW: Would the Big East be better off merging with Conference USA and the Mountain West to start a Super Conference?

Cardone : No they would lose their brand identity. Anytime you merge it is a lateral move and not an upward move. So while it may sound too many sound  like a good plan it would in fact be a very bad business move for the Big East. They should stick to their expansion plan build on it.

This just in…

One last thing and last thing…I confirmed through a high ranking broadcast industry source that ESPN is not in any way blocking a BYU move to the Big East. So the rumor that they were was totally unfounded.

Read more at the Washington Examiner: http://washingtonexaminer.com/blogs/watch/2011/11/grant-cardone-selling-new-big-east-0#ixzz1eNdkyPIH

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Check out Carroll & Co. President John Carroll on this week’s “Your Business” on MSNBC

Posted by Levine Communications Office on November 20, 2011


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Posted by Levine Communications Office on November 18, 2011

The Great Gaspari


Rich Gaspari may have the muscles, but it’s wife Liz Gaspari’s drive to succeed that has helped power the brand to all the corners of the world.

By Jill Schildhouse

Her resume headline would read something like this: “Bulldog in the boardroom uses her brains and beauty to transform the face of business on a global scale.” Except, she’s already got her dream job serving as vice president and international sales director of Gaspari Nutrition.

In fact, Liz Gaspari — wife of former Mr. Universe, Mr. America and Professional Mr. World Rich the “Dragon Slayer” Gaspari — proudly admits to a constant and insatiable drive to succeed that stems from her culture and upbringing. And while entrenched in the male-dominated sports-nutrition supplement industry, she’s doing her part to break gender barriers one country at a time.

Gaspari, 37, sat down with Muscle & Performance to shed some light on what drove her to become one of the most powerful women in the sports-supplement industry.

Q. When did you first discover your knack for business?

A. At the age of 16, I opened up a single specialty kiosk. By the time I was 19, I owned six profitable kiosks, then sold the business. This was the beginning of my pursuit to succeed in business. I just loved it right from the start. From ages 21 to 25, I sold textiles overseas and purchased a burnt-down dry-cleaning business. I got the dry cleaner up and running and sold it a year or two later for an incredible return. I always loved taking nothing, putting my entire soul into it and making it into something special. Then, a few years later after I sold the dry-cleaning business, I started an upscale custom-cabinetry company.

Q. How did you develop such a strong drive at such a young age?

A. Sales is in my blood. My family is from Kabul, Afghanistan. My family owns most of the industry in Afghanistan, and I inherited their business sense. Luckily, I was born in the U.S. in Pennsylvania and didn’t grow up in a culture that suppressed women.

Q. How did you meet your husband?

A. I met Rich in 2002, as a favor to a personal-trainer friend of mine who wanted to introduce us. I stalled for six months before finally agreeing to go. I quickly realized how smart Rich was and what an incredibly passionate man he was. He caught my eye because I saw in him an equal who reflected my own drive for success — him in his drive to improve the lives of others and me to help bring it to as many people as possible. At the time, I was attending Rutgers, [The State University of New Jersey], majoring in business and economics, but I turned my attention to Rich. It was hard not to see the incredible potential in this man, so I took a gamble. I started working as a shipper in the garage of his home office. And in 2005, Rich and I got married.

Q. How has your career with Gaspari evolved over the years?

A. When we moved to our first location in Neptune, N.J., I was in charge of domestic sales. The Vitamin Shoppe was the first distribution that I landed. It is one of my most esteemed accomplishments, and I’m happy to say they’re still with us today. But the world was calling, so I turned to international sales. We are one of the top global supplement companies in the industry. We initially started off in eight countries and are now selling to more than 80 and growing, including Australia, New Zealand, England, Poland, South Africa, Egypt and Thailand. The rapid evolvement of my position was due to two factors: Rich supported me completely and allowed me to grow without limitations, and when people anywhere around the world use a Gaspari product, they know and trust that the products will work.

Q. With all Gaspari’s growth and success, how has its mission changed?

A. It hasn’t. Rich’s philosophy to make the absolute best products on the market, to educate and to give athletes the tools necessary to be their absolute best is who we are. We’ve both worked hard to make sure what he started doesn’t stray from its original focus: to stay within reach of our customers and athletes and stay innovative with products that are effective and taste great. We gauge the scope of our success on how we affect people’s lives. Every day, people put their faith, trust and health in our products, and that is something that we don’t take for granted.

Q. What has been your biggest challenge while working for Gaspari?

A. Fighting preconceived notions of women’s role in this industry — especially overseas. It’s hard to get noticed and gain respect. I’ve had to forge my own path in an industry constructed by males. I find it especially evident when dealing with customers in the Middle East. The Arab businessmen go into culture shock because first, I’m a woman, and second, I can communicate in their language: Farsi. Believe me, making a name for yourself when you’re married to a public figure like Rich presents a great deal more obstacles than benefits, which is why I find my role in this company very satisfying. My drive, my ethic and my business sense are what carved my own path to success.

Q. What are you most proud of?

A. My family. I’m proud of the business and what we’ve created, but I’m head over heels in love with my husband and our children— Sofia is 3 and Matthew is 9. I’m trying to convince Rich that we should have more kids. The want is there for a larger family. I would love to populate the world with my husband!

Q. What are some tips you can offer the busy working mom who is trying to balance her work and home life without sacrificing herself in the process?

A. OK, these are my trade secrets. First, I love our MyoFusion protein blend. I’m very picky about taste, but I love the chocolate. Second, I live a healthy lifestyle — I don’t sit and eat candy and watch TV. I go to the gym, where I do cardio and lift free weights. Third, I live on our multivitamin, Anavite. It keeps my energy up and helps me get through my day and workouts with relative ease. I admit I’m a workaholic — I answer e-mails on the treadmill and have many sleepless nights talking to clients across the globe at 2 a.m. I do 500 things every day, but I’ve been fortunate that I understand that balance and what works for my family.

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The Passing Zone on Good Day L.A.

Posted by Levine Communications Office on November 18, 2011

taped yesterday for today’s show!


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Tania Gabrielle on Funseekers Radio Network

Posted by Levine Communications Office on November 18, 2011



11.11.11 at 11:11:11– Celebrity Numerologist spills the secrets behind the lucky day


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Ali Brown on Kiplinger’s 6 Rags-to-Riches Millionaires

Posted by Levine Communications Office on November 18, 2011

Advice to young entrepreneurs: “It’s important you seek out other business owners for information, advice, support and resources.” – Ali Brown

Occupation: Entrepreneur, business consultant and publisher, AliBrown.com
When it comes down to deciding if entrepreneurship is the right move for you, Brown says, “Entrepreneurship isn’t for everyone. Every definition of entrepreneur I’ve found includes the word ‘risk’.” For those who are willing to take the leap of faith, she advises: “It’s important that you seek out other business owners for information, advice, support and resources. Today, would-be entrepreneurs have the Internet and social media, and it’s a great place to get started learning more about how to grow a business.”

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