Levine Communications Office

One of America's Premier Public Relations Firms

7 things PR clients should know.

Posted by Levine Communications Office on February 1, 2012

1.    Few things actually warrant a press release…

2.    PR is not free advertising. PR is not free (or cheap), period.

3.    Don’t ask us to pitch an idea and then not be able for an interview. If you want the press, we need you to be ready to talk to the media at a moment’s notice.

4.    What matters most to you may be totally irrelevant to a journalist. Remember that it’s what they-not you-think is important that matters in the end.

5.    Social media is more than Facebook and Twitter.

6.    If you insist on running on all tweets and posts past your legal department, don’t expect results from your social media strategy.

7.    PR is a process. You know who hits it big overnight with a story on the “Today” show? Criminals, naughty celebrities, and shark-attack victims. Do you want to be one of them?

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