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Posted by Levine Communications Office on June 7, 2012

Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women

…As interest in holistic fertility treatments has grown, so too has the competition. For example, there are at least a dozen acupuncturists in Hoboken, N.J. — a 1.28-square-mile town — where Aradhna Behl has her practice. Even so, Behl says she continues to get referrals and almost 70 percent of her business involves women with fertility issues. “The whole Western fertility industry is kind of dehumanizing,” she says. “Women come in not having any answers” to their infertility problems.

Some businesses are attracting the infertile, even without marketing directly to them. For example, Jackie Keller, whose Los Angeles company NurtiFit LLC offers meal programs and nutrition counseling for women of all ages, says the number of clients with fertility problems has increased by roughly 25 percent in the past two years. She doesn’t specifically promote her services to women seeking to get pregnant, but believes people seek her out because proper nutrition is an important factor in a healthy pregnancy…

Read the complete article in entrepreneur.com

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