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  • August 2012
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Check out Alan Au’s interview with Entrepreneur.com!

Posted by Levine Communications Office on August 8, 2012

“…Selling clothing to height-challenged men requires a special touch. So, Jimmy Au’s, which claims to be the only designer clothing store catering to this demographic, tries to make customers feel as comfortable as possible. For example, the Beverly Hills, Calif., store is scaled to the size of its shoppers, down to the customized, shorter-than-usual mannequins.

‘Our racks, shelves and furniture are lower than at most stores,’ says Alan Au, vice president and co-designer, whose father founded the business in 1961 when he sold custom suits out of his car’s trunk. Au’s parents still work daily in the store.

Another key feature: The fitting area is front and center for all to see, not hidden in a corner. ‘Seeing yourself in clothes that fit can be an amazing experience,’ Au says. ‘That transformation is exciting not just for the client but to other clients. And, if the suit doesn’t look quite right, that’s okay. Being able to talk about it promotes a level of honesty in the privacy of our store.'”

To continue reading, visit entrepreneur.com!


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