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Upstart Business Journal features Susie Coelho talking about the importance of creativity!

Posted by Levine Communications Office on August 12, 2012

“Entrepreneurs are always looking for a path to success—a degree, an accelerator, a book. Business consultant Susie Coelho believes creativity, not anything found in a book or a class, is the secret to entrepreneurship success. ‘Creativity isn’t arts and crafts,’ Coelho said. ‘It’s not being deterred by what’s standard.’

Praise for creativity would be expected from someone who has spent the last 15 years in home design and style. Coelho is the founder and CEO of Susie Coelho Enterprises, a lifestyle company focused on television, publishing, endorsements, design, and licensing. She also hosted two popular HGTV series Outer Spaces and Surprise Gardener. Now as a consultant to entrepreneurs and a Fox Business contributor, Coelho urges clients inject creativity into the way they run their businesses. The first step: replace the business plan with the strategic plan. ‘Never work out a budget first—nothing deters like money,’ Coelho said. ‘Dream as big as you can dream first, then come back down to what is doable.’ What is doable, Coelho says, is only limited by the entrepreneur’s ability to think in creative terms…”

To continue reading, visit upstart.bizjournals.com!


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