Being a LCO Client Brings with it Many Benefits

1. Experience: For 29 years (since June 1, 1983) LCO has remained one of the country’s most prominent entertainment PR firms in the world. We have represented 58 Academy Award winners, 40 New York Times best-sellers, and 34 Grammy Award winners. LCO gives a unique experience that few firms can even begin to approach.

2. Passion: Our cultures is vivid. We draw blood for our client’s passion level, but again, very few can match. Working tirelessly on behalf of our client is our motto and demonstrated strength.

3. Focus: Our approach has always been ready, aim, and fire with a tremendous emphasis on strategic focus. We are not interested in creating a scarp book for our clients but instead making real, discernible, measurable progressive to their victory.

4. Results: In countless case studios our firm has constantly out-performed our competing often by three or four times to one. A great deal of our success over nearly three decades has involved delivering solid, strong, measurable results.

Reasons For Not Hiring a PR Firm Coming from Marketers

We sometimes hear “reasons” for not hiring a PR firm coming from marketers, so we thought we would run them down:

Advertising is Everything. Ads today are ubiquitous and we are conditioned to avoid or ignore them. While still a component in the marketing mix, we would argue that earned media exposure and the accompanying third-party credibility can get your message to your target audience more effectively.

Do It Yourself. You are (hopefully) too busy running your business to do the necessary research to find the right media people to contact, see what they are most interested in, develop a relationship with them, and provide the needed background information and collateral materials by deadline. Then again, you can also do your own accounting, coding and legal work if you still have some time left over.

I Don’t Need Writing Help. Writing clearly and communicating your message is an important part of the process, but what do you do with the piece when you are finished? Getting it to the right media outlets, finding additional angles to a story, and doing the legwork to make sure it all works together is a full-time job in itself.

No Budget. It has been demonstrated that every dollar spent on PR can get you a bigger boost than the  same dollar spent on advertising. Managing your money is important, but if you need exposure and sales, you need to make room in your budget for some effective PR. You might want to consider a model predicated on “activity and results” versus a “time and retainer” model

I Have the Time. You might find the time to start a PR campaign today, but the key to success in strategic media relations is consistency. Doing the job when you can sometimes find the time will not get you the results you want. Spending time consistently building media relationships, monitoring the social graph, and researching opportunities takes a diligent and concerted effort. If results are what you are looking for, you should probably consider bringing on a competent and trustworthy media relations partner.

How can our award-winning P.R. firm LCO (www.LCOonline.com) be of service to you?

LCO Did P.R. for a Top Box-Office Hit!

Two weeks ago, Dinesh D’Souza’s documentary “2016: Obama’s America” passed Al Gore’s “An Inconvenient Truth” for second place on the all-time box-office money list for political documentaries. It now has a box-office gross of more than $32 million. Our award-winning P.R. firm – LCO (www.LCOonline.com) did the P.R. work. In the past, LCO has done P.R. work for documentary film-maker Michael Moore. Liberal or conservative, LCO is proud to find audiences for our clients.

Ron Shusett Discusses Challenges in Making the New “Star Wars” in the Hollywood Report!

 

Ron Shusett, who wrote the 1990 “Total Recall” and “Alien,” tells THR the timing of the new adaptation could be tricky — but that many other pieces are falling nicely into place.

(To read the article, click on the picture above)

Alan Au in USA TODAY on Small Business Saturday!

 

“Small businesses can’t usually compete with big-box stores’ big sales on Black Friday, so many hope to use Small Business Saturday to get a piece of the action during the biggest shopping weekend of the year.” – USA TODAY

(To read more, click on the picture above)

Enjoy Ron Shusett’s Interview with Craft Screenwriting!

(Ron Shusett)

“Ron Shusett is a veteran screenwriter and producer. You probably know him best from ALIEN, which he co-wrote with Dan O’Bannon, along with TOTAL RECALL. He also wrote a draft of MINORITY REPORT, for which he was an executive producer. I had a chance to interview him, so I did, because how do you not interview Ron Shusett when you have a chance?”

(To Read More, Click on the Picture Above)

Jackie Keller Gives 5 Thanksgiving Recipes that Celebrities LOVE.

(Watch the video by clicking on the photo above)

 

“One of the perks of being a top celebrity is that hardly anyone ever says no to you. So what’s a chef supposed to do when a superstar wants to have their cake. and needs to lose weight too? Well, for two very well known stars that was exactly the challenge. And chef Jackie Keller has proven she can do it. When Anne Hathaway needed to get ready to slither into her catsuit to play  Catwoman in “Dark Knight Rises” it was Jackie who prepared her meals.”

And when Channing Tatum was named People magazine’s “Sexiest Man Alive,” it was no surprise to Jackie, who’d also prepared his meals.

Click HERE to see Jackie’s guilt-free recipes.

Read more: http://www.myfoxla.com/story/20141969/5-guilt-free-foods-to-make-on-thanksgiving#ixzz2CnA1nigb

Alan Au with NBC’s ‘Style Goes Strong’: “Even Men Have Wardrobe Malfunctions”

PREVIEW:

We turned to Alan Au, menswear fit expert at  Jimmy Au’s for Men 5’8″ and Under, to give us some insight into this wardrobe malfunction:

“I can’t tell if he’s using a tuxedo shirt with snaps, giving the impression of studs or actually studs,”…

In addition, Alan Au states:

“While slightly embarrassing, men will survive an upper body clothing malfunction more easily than a woman. Most any guy will tell you it would be more embarrassing forgetting to zip up your fly after visiting the men’s room or having your pants rip up the seam in the back.”…

(To read more just click on the picture above)

Domiziano at Models and Mutts

Our awesome new member of staff, Chastidee and one of our fabulous interns, Sabrina, walked Domiziano down the red carpet at the Models and Mutts party at Lexington Social House last night.

Michael Levine is Featured in a ‘Forbes’ Article that Discusses Jay-Z, Barack Obama, Mitt Romney, and the Politics of Music. Check it Out!

 

“…It’s possible there are more musicians who support Romney and just don’t want to admit it. Michael Levine, who runs a publicity firm in Los Angeles and has represented 34 Grammy Award winners over the years, gives credence to that theory.

‘Supporting Romney in Hollywood is, well, dangerous business,’ he says…”

 

(To Read More Click on the Picture Above)