Being a LCO Client Brings with it Many Benefits

1. Experience: For 29 years (since June 1, 1983) LCO has remained one of the country’s most prominent entertainment PR firms in the world. We have represented 58 Academy Award winners, 40 New York Times best-sellers, and 34 Grammy Award winners. LCO gives a unique experience that few firms can even begin to approach.

2. Passion: Our cultures is vivid. We draw blood for our client’s passion level, but again, very few can match. Working tirelessly on behalf of our client is our motto and demonstrated strength.

3. Focus: Our approach has always been ready, aim, and fire with a tremendous emphasis on strategic focus. We are not interested in creating a scarp book for our clients but instead making real, discernible, measurable progressive to their victory.

4. Results: In countless case studios our firm has constantly out-performed our competing often by three or four times to one. A great deal of our success over nearly three decades has involved delivering solid, strong, measurable results.

Reasons For Not Hiring a PR Firm Coming from Marketers

We sometimes hear “reasons” for not hiring a PR firm coming from marketers, so we thought we would run them down:

Advertising is Everything. Ads today are ubiquitous and we are conditioned to avoid or ignore them. While still a component in the marketing mix, we would argue that earned media exposure and the accompanying third-party credibility can get your message to your target audience more effectively.

Do It Yourself. You are (hopefully) too busy running your business to do the necessary research to find the right media people to contact, see what they are most interested in, develop a relationship with them, and provide the needed background information and collateral materials by deadline. Then again, you can also do your own accounting, coding and legal work if you still have some time left over.

I Don’t Need Writing Help. Writing clearly and communicating your message is an important part of the process, but what do you do with the piece when you are finished? Getting it to the right media outlets, finding additional angles to a story, and doing the legwork to make sure it all works together is a full-time job in itself.

No Budget. It has been demonstrated that every dollar spent on PR can get you a bigger boost than the  same dollar spent on advertising. Managing your money is important, but if you need exposure and sales, you need to make room in your budget for some effective PR. You might want to consider a model predicated on “activity and results” versus a “time and retainer” model

I Have the Time. You might find the time to start a PR campaign today, but the key to success in strategic media relations is consistency. Doing the job when you can sometimes find the time will not get you the results you want. Spending time consistently building media relationships, monitoring the social graph, and researching opportunities takes a diligent and concerted effort. If results are what you are looking for, you should probably consider bringing on a competent and trustworthy media relations partner.

How can our award-winning P.R. firm LCO (www.LCOonline.com) be of service to you?

LCO Did P.R. for a Top Box-Office Hit!

Two weeks ago, Dinesh D’Souza’s documentary “2016: Obama’s America” passed Al Gore’s “An Inconvenient Truth” for second place on the all-time box-office money list for political documentaries. It now has a box-office gross of more than $32 million. Our award-winning P.R. firm – LCO (www.LCOonline.com) did the P.R. work. In the past, LCO has done P.R. work for documentary film-maker Michael Moore. Liberal or conservative, LCO is proud to find audiences for our clients.