Levine Communications Office

One of America's Premier Public Relations Firms

  • December 2012
    M T W T F S S

Archive for December, 2012

Jackie Keller, Featured Expert For Inspiyr.com

Posted by Levine Communications Office on December 31, 2012

Check out Jackie Keller’s expert features on Inspiyr.com! She is a content advJackie Keller Inspiyrisor, contributor, as well as an expert analyst on health topics on Inspiyr, a website dedicated to teaching people about healthy and successful living.

Learn more about what Jackie Keller and other experts have to say about health and living on Inspiyr

Posted in Uncategorized | Leave a Comment »

Mary Amons Dedicates Her Life To Help Young Women

Posted by Levine Communications Office on December 31, 2012

Mary Amons WRP

Mary Amons is what we call a “Superstar Real Housewife”. Not only is she a reality star, but she is also a philanthropist, an avid one at that. In addition to her previous charitable works, such as being the executive director in the Vincent T. Lombardi Foundation,  she has now joined Girl Power 2 Cure, an organization which dedicates its time to raising funds and awareness about Rett Syndrome.

Check out her article at We R Paparazzi

Posted in Uncategorized | Leave a Comment »

Gail Thackray’s 2013 Psychic Predictions

Posted by Levine Communications Office on December 31, 2012

Wondering what’s going to happen in 2013? Gail Thackray provides some predictions for technology, business, spirituality, amongst other topics for the new year. Some of her predictions include:
– A big push for healthy foods.
– More openness towards spirituality.
– The Pharmaceutical industry coming under scrutiny.

Read more of her 2013 predictions at LightWorkersWorld.com

Posted in Uncategorized | 2 Comments »

Pixar’s 22 Rules of Storytelling

Posted by Levine Communications Office on December 27, 2012

When Emma Coats, a storyboard artist at Pixar, released some helpful storytelling rules on Twitter in the summer, it was read casually by most people. After all, these bits of wisdom look like they would only apply to writers. 

But when we actually read through them, a lot of these are relevant to publicists when we want to pitch and show people why our clients matter (such as #2 and #14). Although not all of them may apply to the PR industry directly, it’s great to remember these because nobody wants to be the person at a party that ruined an amazing story about the time they saw something during that one time in that one place.


Credits to PBJPublishing.com

Posted in Uncategorized | 1 Comment »

Rihanna and Chris Brown Spotted at Lakers/Knicks Game

Posted by Levine Communications Office on December 26, 2012

Celebrities At The Lakers GameI’m sorry Laker fans, but as entertaining as the win over the New York Knicks was, it looks like there’s another headline that is overshadowing it. Chris Brown and Rihanna were seen together in the Staples Center on Christmas Day. It was hard to miss the couple(?) laughing and enjoying their time together court-side. Currently, there is no official word on whether the two are dating again. For all we know, the two could just be really great, single friends that like to watch basketball games together at the Staples Center on Christmas.

Read more about it at TMZ.com

Photo Credit: Noel Vasquez/Getty Images

Posted in Uncategorized | Leave a Comment »

Jackie Keller Predicts Emerald Green Diet To Grow In 2013.

Posted by Levine Communications Office on December 24, 2012

Green DietCelebrity nutritionist and NutriFit executive chef Jackie Keller is predicting that the Emerald Green Diet will make a comeback in 2013. Her prediction stems from emerald green being the color of 2013. The diet is centered around adding emerald green vegetables, like arugula and broccoli, to your diet.

Read about Jackie Keller’s prediction and other health trends of 2013 on iVillage.


Posted in Uncategorized | Leave a Comment »

Tito Ortiz Battles Bullying On Access Hollywood

Posted by Levine Communications Office on December 24, 2012

Tito AHFormer UFC Fighter Tito Ortiz may not be fighting opponents in the octagon anymore, but he is still fighting, this time against bullying. The retired former champion talks about his anti-bullying campaign with LA Boxing, ‘BullyFight’, in an interview with Access Hollywood.

Go to AccessHollywood.com to see the interview, and visit BullyFight.com to learn more about the campaign.

Posted in Uncategorized | 1 Comment »

Mary Schmidt Amons Raises Awareness For Rett Syndrome With Girl Power 2 Cure.

Posted by Levine Communications Office on December 24, 2012

mary-schmidt1Mary Schmidt Amons is no ordinary Real Housewife of D.C. Apart from the reality show, she is also an avid philanthropist that not only supports several charities, but has also founded some such as Labels For Love and The District Sample Sale. Currently, she is focusing on supporting Girl Power 2 Cure, a charity that raises awareness for Rett Syndrome.

Read more about Ms. Amons and Girl Power 2 Cure at celebritiesdogood.com

Posted in Uncategorized | Leave a Comment »

The Power of Long Term Thinking in P.R.

Posted by Levine Communications Office on December 19, 2012

Written by Michael Levine.      

As I approach my 30th year in the world of public relations, there is no lesson more valuable for a client than the power of long term thinking.

Over and over again, I see clients make the disastrous mistake of thinking about their P.R. as a three or six-month journey that can be stopped and started like a yo-yo flies up and down. Bad idea. Really bad idea.

Like the fabled tortoise that beat the hare in the race, the client who stays in for the long term is more likely to achieve his or her goals than the client who foolishly chases “quick results” in the media market. Consistency is a client’s best friend because it gives compounding impact time to work its magic. Compounding is the mathematical process where interest on your results in turn earns interest and is added to your initial result.

Consider the following four investors, ages 25-55. Each invests $2,000 per year and earns 8%.

At age 65:

The investor who started at age 25 has over $585,000.
The investor who started at age 35 has over $250,000.
The investor who started at age 45 has over $98,800.
The investor who started at age 55 has just $30,700.

The results are quite dramatic and, as you might expect, the consistent investor comes out the best. However, look at the difference starting 10 years sooner can make. The fewer years invested, the more dramatic the difference with the next youngest age. The investor who starts at age 45 still earns over three times as much as the investor who starts at age 55. Of course, part of the difference is the 45-year-old investor has 10 years ($20,000) more to invest, but the rest of the difference is the power of compounding.

The client with a long-term perspective can also correct for mistakes along the way. For example, that idea you thought was going to soar like an eagle turned out to be a turkey. If you have a long-term perspective, you can change ideas that aren’t working for other alternatives.
Long-term clients, especially those who invest in a diversified P.R. strategy (traditional and non-traditional), can ride out down times and ideas. However, for the client with the short-term thinking, a missed idea can be disastrous.

If you remember nothing else, it is that long-term thinking is the only way to ensure that public relations can transform you and your business, and that nothing will injure that possibility more than short-term thinking.


Posted in Uncategorized | Leave a Comment »

DNA Personalized Skin Creams Not Worth It, Says Docs.

Posted by Levine Communications Office on December 18, 2012


Written by Julie Bensman and Marisa Belger, TODAY Contributors

Martin Kyran spit into a vial, handed it to the DNA tester and hoped for the     best. The 39-year-old marketing manager wasn’t undergoing medical tests, nor was he being investigated for a crime. The truth is, he had a wrinkle. “I spend a great deal of time exercising and eating right, but I’m not getting any younger,” Kyran told TODAY.com. “This test let me know how I’ll age and what I need to buy to look after my skin.”

He’s just one of the many men and women turning to DNA technology in an effort to treat and prevent skincare issues by matching topical products to their genetic profiles. It appears the ultimate in personalization, but is a genetics-based skin regimen smart – or a bit silly?

To read more about DNA regiments and expert opinions, go to thelook.today.com

Posted in Uncategorized | Leave a Comment »