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Archive for December 18th, 2012

DNA Personalized Skin Creams Not Worth It, Says Docs.

Posted by Levine Communications Office on December 18, 2012


Written by Julie Bensman and Marisa Belger, TODAY Contributors

Martin Kyran spit into a vial, handed it to the DNA tester and hoped for the     best. The 39-year-old marketing manager wasn’t undergoing medical tests, nor was he being investigated for a crime. The truth is, he had a wrinkle. “I spend a great deal of time exercising and eating right, but I’m not getting any younger,” Kyran told TODAY.com. “This test let me know how I’ll age and what I need to buy to look after my skin.”

He’s just one of the many men and women turning to DNA technology in an effort to treat and prevent skincare issues by matching topical products to their genetic profiles. It appears the ultimate in personalization, but is a genetics-based skin regimen smart – or a bit silly?

To read more about DNA regiments and expert opinions, go to thelook.today.com

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