KISS Singer And Guitarist Paul Stanley Stays Fit

By Ben Radding

Photography by Glenn La Ferman

If you take away the black and white face paint, flashy stage outfits, and smoking guitars, KISS frontman Paul Stanley is an average guy—or at least he’s got average-guy priorities: staying fit, having fun, and enjoying his family. We recently caught up with the 61-year-old rocker, who told us why he stopped eating like a kid, how he balances his family with his tour dates, and his secret to avoiding drugs and alcohol when a rock-and-roll lifestyle practically spoon feeds you opportunities to indulge.

How would you say your diet and fitness routine today differs from your lifestyle in the 70s and 80s?

My routine then was: Eat whatever’s in front of you. Youth is incredible because you really do feel invincible. I had no real routine as far as diet; I ate what I wanted to. Back then I tended to eat a lot of sugars. I ate a lot of cookies, a lot of ice cream; I didn’t eat a lot of proper food. I started working out, doing a formal workout right around 1980. That’s when I really decided I needed to get in shape and it may have been because you just start to see a decrease—a change in your body. The workout I was doing then would kill me today.

What is your routine? Do you do it with a trainer?

It really depends. There’s certainly a time before a tour where you start to count days until you’re leaving and that’s crunch time—no pun intended. My workout is always with a trainer because, quite honestly, I don’t think most people are motivated enough to do what they need to on their own. You either need a spotter or you need a trainer. You need somebody there to push you to get that extra five.

Your performances often seem like workouts in themselves.

You can’t do that unless you train for it. You can’t enter the Olympics unless you do your routine to get in shape for it. The idea of going out on stage on a tour without having prepped for it would be suicide, literally.

How did you avoid alcohol and drugs in a culture that is surrounded by it—and it’s almost expected of you?

Common sense. You just have to look around you, and you have two choices. You either go “Gee, I want to be just like him!” or not. In the music business, I always go back to, if all those vices and excesses were so great, you’d probably be doing this interview with Jim Morrison or Jimi Hendrix or……

 

Read the rest of the interview here.

 

The Nature of Public Relations

I’m often asked whether public relations is a science or an art. That’s a valid question. In science, two plus two equals four. It will always equal four whether added by a Republican from Iowa, a shaman from New Guinea, or an alien from Planet X. However, in public relations, two plus two may equal four. It may equal five. It may equal zero today and fifty tomorrow.

Public relations is an art.

Like an art, there are rules of form, proven techniques, and standards of excellence. But, overall, it’s a mercurial enterprise, where instinct is as legitimate as convention.

Public relations was once defined as the ability to provide the answers before the public knows enough to ask the questions. Another P.R. pundit once stated, “We don’t persuade people. We simply offer them reasons to persuade themselves.” I define what I do as gift-wrapping. If you package a bracelet in a Tiffany box, it will have a higher perceived value than if presented in a K Mart box. Same bracelet, different perception.

—Excerpt from Chapter 1 (pg. 10) of the world’s most widely used and seminal introduction to public relations, “Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke” by Michael Levine, America’s premier media expert and best-selling author.

Purchase your own copy of “Guerrilla P.R. 2.0” by clicking HERE.