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Archive for the ‘Business’ Category

Our Client Adly was featured in the L.A. Times!

Posted by Levine Communications Office on July 15, 2013

Read more here!


Posted in Business, Clients, LCO PR, Michael Levine, Social Media, Technology | Tagged: , , | Leave a Comment »

Internship Positions Available

Posted by Levine Communications Office on March 17, 2013

We are in search of hardworking and dedicated interns to assist Account Executives and Founder, Michael Levine.

For consideration please submit your updated resume and cover letter to mlasst@lcoonline.com.

** Cover letter must include the following:

  1. Why are you the best candidate for The LCO Internship Program?
  2. What goals do you hope to gain from this internship?
  3. What attributes do you intend to bring to the company?
  4. How important is professionalism in a workplace?

-Must be able to work 2-4 days out of the week.
-Must be able to work from 9:00-7:30 on your scheduled days
-Available to interview as soon as possible

-Administrative tasks (filing, making copies, etc.)
-Like all internships, you are given administrative duties in the beginning and task levels will be built up once you’ve proven yourself, if you have a problem with this please do not bother applying
-Attend/Plan Events
All Interns who have successfully completed the LCO Internship Program will receive the following:
-Letter of Recommendation from one of the most prominent entertainment publicists
-Certificate of internship completion
-INCREDIBLE entertainment industry references & networking opportunities
-Entertainment industry experience for your resume
-School credit if applicable **DON’T NEED TO BE A STUDENT
-This is an unpaid internship, but once completed there is employment potential

Posted in Business, Uncategorized | Tagged: , , , , | Leave a Comment »

SXSW: Adly contest for start-ups gives winner a celebrity tweet

Posted by Levine Communications Office on March 12, 2013


AUSTIN, Texas — Want a major celebrity to endorse your start-up company on Twitter?

Westwood-based Adly, a marketing platform that connects brands with celebrities on social media, is holding a contest during South by Southwest for start-ups that want a little boost from a big name.

Entrants just need to submit a pitch of 140 characters or fewer to Adly’s Twitter handle with the format: “Hey @Adly ____________________ #SXSW #pitchadly.”

At a “Sunday Funday” event featuring L.A. tech companies, Adly Chief Executive Walter Delph said that as SXSW’s Interactive festival grows each year, start-ups can struggle to get noticed.

“Now you have multi-billion companies like Samsung who are here, so it’s harder for smaller companies to bubble to the top,” Delph said from Austin’s Frank restaurant, where a capacity crowd snacked on currywurst and downed cocktails adorned with bacon strips. “We want to help in an authentic way.”

Read the rest of the artice at LA Times

Posted in Business, Clients, Events, LCO PR, PR, Social Media | Tagged: , , , , , , | Leave a Comment »

One Million Entrepreneurs interviews Fabienne Fredrickson

Posted by Levine Communications Office on May 13, 2011

One Million Entrepreneurs interviews Fabienne Fredrickson

One Million Entrepreneurs: How do you unwind after a long day or week of juggling all of your family and business responsibilities?

Fabienne Fredrickson: The key is to winding down after a long day or a full week of work is to plan low key activities after a long period of working. In the evenings, I plan for easy-to-make meals. I recommend having a freezer stocked with healthy foods that are easy to make. In the morning, you can take out some individually frozen pieces of lean fish and frozen diced vegetables from the freezer and leave them in the fridge to thaw during the day while you work. At night, all you need to do is bake it with some seasonings, reheat or make a simple pot of rice, serve these with a simple tossed salad, and you’ve got dinner on the table in less than 20 minutes, healthy and without stress. On weekends, we make Friday night “pizza delivery night” and curl up on the sofa to watch a movie with the kids. It’s low key and family focused, and it doesn’t require any more juggling or responsibilities.

To continue reading go to – http://onemillionentrepreneurs.com/daily-must-reads/1646/balancin-life-as-a-mom-wife-and-ceo.html

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Brandmaker News interviews Fabienne Fredrickson

Posted by Levine Communications Office on May 13, 2011

Brandmaker News interviews Fabienne Fredrickson

Brandmaker News: What were some of the initial challenges you faced as you tried to balance motherhood and running your own business?

Fabienne Fredrickson: I’d had my own business for a few years before having a family. I was used to working whenever I wanted and setting my own hours. But when my first child arrived, I felt an enormous amount of guilt spending time on my business. I felt that I was stealing time from my infant daughter if I took time to market my business or when I was speaking to a client on the phone. At the same time, I felt conflicted, because I knew that I really enjoyed my work, that it brought me fulfillment but that I also needed to focus on my business if I wanted to continue having paying clients.

To continue reading go to – http://brandmakernews.com/features/how-to/5708/balance-life-mom-wife-ceo.html

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Business News Daily interviews Ryan Kugler

Posted by Levine Communications Office on May 13, 2011

Business News Daily interviews Ryan Kugler

“I thought, ‘Why am I not doing this with other products, especially in this time when our sales went from $20 to $16 million?’ ” Kugler said of their decision to broaden DVA’s product line.

Click here to continue reading – http://www.businessnewsdaily.com/changing-dva-profile-1269

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Shawn Achor on Leadership Development News

Posted by Levine Communications Office on May 1, 2011

To listen, click here.

Posted in Business, Clients, LCO PR | Leave a Comment »

Michael Levine’s 5 In-Your-Face Business Lessons

Posted by Levine Communications Office on April 22, 2011

LCO founder, PR expert Michael Levine did an exclusive interview with BusinessNewsDaily giving advice to small business owners. Here are the five lessons from him.

Lesson 1: “Big = Stupid, Small = Nimble”

Lesson 2: “How to eat cheesecake and stay thin” (You can’t)

Lesson 3: “Approach solutions like a junkie looking for dope”

Lesson 4: “Have shit people want”

Lesson 5: “Americans are stupid and lazy”

To read the article, visit here.

About Michael Levine and LCO

With more than 25 years experience and having worked with some of modern society’s biggest names and companies, Michael Levine is the founder of LCO.

As the author of 19 books, including Guerrilla PR – considered the most widely used introduction to Public Relations in the world – Levine is an industry expert who is frequently called upon by national media to provide PR insight into topical news and events.

LCO – Levine Communications Office – was founded over 26 years ago in June of 1983. The founding mantra of the company, Passion, Focus, Results, has seen it grow into one of the leading entertainment Public Relations firms in the world.

Posted in Business, LCO PR, Michael Levine | Leave a Comment »

Shawn Achor’s positively brilliant feature in CIO Magazine

Posted by Levine Communications Office on April 19, 2011

 Why Your Negative Outlook is Killing Your Career

April 19, 2011 

All of us cynical, sardonic, too-smart-for-our-own-and-everyone-else’s-good IT professionals who think we can get ahead in our careers based purely on our blazing intellects will surely question the following stat: Only 25 percent of job success stems from intelligence and technical skills, according to research conducted in the field of emotional intelligence.

“Intelligence does predict some success, but it doesn’t predict even the majority of it,” says corporate strategy consultant Shawn Achor, a former Harvard psychology professor and author of The Happiness Advantage: The Seven Principles of Positive Psychology that Fuel Success and Performance at Work (Crown Business 2010). “You can take individuals of equal levels of intelligence, and you find there’s dramatic variance in their success rates.”

If career success isn’t primarily a function of intelligence, then what causes it? Three factors likely to revile our sick, scornful hearts are larger indicators of success, according to Achor: optimism, social support and whether we view stress as an opportunity or threat.

I know what you’re thinking: Of course researchers in the namby-pamby field of emotional intelligence would conclude that looking on the bright side (seriously?) and friendships (gag us with a spoon!) play more important roles in our career achievements than measurable qualities like intelligence and hard skills. But, in fact, a growing body of scientific research reveals an indisputable connection between a positive mental attitude and that ever-elusive, most subjective notion we call success.

“Our brains are designed to work better when they’re in a positive state as opposed to a negative or neutral one,” says Achor, citing numerous studies on positive psychology. “We find that when people are positive, it raises their productivity rate by 31 percent compared to when they’re in a negative state of mind. Sales people sell 37 percent more than their negative counterparts. We know that doctors, when they’re positive, perform diagnoses 19 percent more accurately.”

The reason that our brains function more effectively when we’re in a positive state is largely chemical. When our brains are positive, they produce dopamine, the neurochemical related to pleasure, says Achor. Dopamine makes us feel good, activates the learning sensors in our brains and gives our minds more energy. Consequently, positive brains see more possibilities and productivity rises.

“The brain is like a single processor in a computer with a finite amount of resources for experiencing the world,” adds Achor. “If your brain is using those resources to scan for negatives or for visualizing all the problems that could arise, then your brain has fewer resources leftover for doing actual work.”

By contrast, when you’re in a positive state of mind, your brain devotes its resources more fully to the task at hand.

The good news for all of us hopeless pessimists is that we can improve our outlook—and our happiness—by engaging in certain habits that promote positivity and optimism, according to Achor. And in so doing, we can increase our productivity and be more successful. So in the spirit of spoiling a sour mood, here are Achor’s five tips.

1. Practice gratefulness. Every morning for 21 days, write down three things for which you are grateful. The list needs to be different every day. Achor had 200 tax audit managers at KPMG do this during the 2009 tax season, which was expected to be the worst tax season on record. After 21 days, Achor measured their emotional outlook using various psychological assessment tools and found that their levels of optimism rose.

“Two days after the [positive psychology] training, they felt significantly higher levels of happiness and job satisfaction,” says Achor. “Four months later, the group we exposed to positive psychology had significantly higher levels of happiness and life satisfaction than the control group. We innoculated them from the stresses of the worst tax season.”

2. Be social. Achor says that when he’s researched happiness inside companies, he’s found that the greatest predictor of happiness and success during a challenging time is one’s social support network.

“The correlation [between success and social support] is .7, which is significantly higher than the correlation between smoking and cancer,” says Achor. “The problem is that when most people get stressed, they divorce themselves from their social support network: They eat lunch at their desk. They stop sending nice e-mails or talking to people in the hallways. They spend less time with family and friends.”

Consequently, he adds, their stress levels skyrocket and their productivity burns out.

Meanwhile, the people who are the most productive or optimistic in organizations increase their “social investment”—the amount they invest in their social support network—when they get stressed, notes Achor. “This doesn’t mean they’re spending hours with friends when they’re really busy at work, but they make sure they connect to their social support network.”

3. Praise others. Another way to increase your social investment is by making a concerted effort to be kind to those around you. While consulting at Adobe, Achor encouraged the senior leadership team to write one positive e-mail each morning for 21 days when they opened their inboxes, praising or thanking someone for good work. Achor says the levels of social support the executives felt increased because the act of writing these e-mails each day made them realize that they had 21 people with whom they just connected.

The other advantageous effect of sending these e-mails was that they created a positive ripple effect. Seeing a nice e-mail made the recipients feel good about themselves, which made them more likely to be complimentary to others. “It changed the social script so that more people were praising one another for their accomplishments,” notes Achor.

“That e-mail only takes two minutes to write,” he adds. “It’s just a two sentence e-mail. You can increase social investment without spending a lot of time.”

4. Apply the 20 second rule. Breaking bad habits (like procrastinating) or starting good habits (like learning to play a musical instrument) are hard because they require a specific kind of energy—activation energy—to get started.

“This is why we procrastinate—because we wait for our stress level to rise higher than the energy it takes to start the task,” says Achor.

You can make it easier to break bad habits and adopt positive ones by decreasing the amount of activation energy needed to start the new habit.

Enter the 20 second rule: To break a bad habit, add 20 seconds to the time it takes to engage in that bad habit. For example, if your bad habit is checking news sites or stock quotes instead of starting your work, make it more time consuming for you to access those sites by removing those sites from your browser bookmarks or by deleting your saved passwords to those sites, says Achor.

Similarly, adds Achor, “If there’s a report you need to work on, put it right on your desk. If there are forms you need to fill out, put a pen right on top of the forms. You’re decreasing the activation energy necessary to start that task.

“If you decrease the activation energy just slightly, your brain magnifies the change, making it easier to create a positive habit. The goal of the 20 second rule is to tilt the path of least resistance toward a positive habit.”

5. Set small goals. It’s fine to set daring goals, such as becoming a CIO by age 35, running a marathon or losing 60 lbs., but there’s a drawback: Goals that are too big paralyze you. They literally shut off your brain, says Achor.

Here’s what happens to your brain when faced with a daunting goal or project:

The amygdala, the part of the brain that responds to fear and threats, hijacks the “thinker” part of the brain, the prefrontal cortex, says Achor. The amygdala steals resources from the prefrontal cortex, the creative part of the brain that makes decisions and sees possibilities.

“We watch this on a brain scan,” he says. “The more the amygdala lights up, the less the prefrontal cortex does.”

Breaking a big goal into smaller, more achievable goals prevents the fear part of your brain from hijacking your thinking cap and gives you victories.

“When you see you’ve been successful, your brain believes your action matters,” adds Achor.

Meridith Levinson covers Careers, Project Management and Outsourcing for CIO.com. Follow Meridith on Twitter @meridith. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Meridith at mlevinson@cio.com.

© 2010 CXO Media Inc.

Posted in Business, Clients, Uncategorized | 1 Comment »

Liam Collopy: Appointed President.

Posted by Levine Communications Office on April 11, 2011

Liam Collopy has officailly been appointed President of LCO.  To celebrate, the staff got together to commend Liam’s hard work at the Avalon Hotel on April 8th.  Check out the good times!

Liam and Shannon

Edmond, Nick, Michael, Lee and Alexandra

Edmond, Barbara, Nick, and Michael

Barbara and Nick

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