Levine Communications Office

One of America's Premier Public Relations Firms

  • December 2022
    M T W T F S S

Archive for the ‘Michael Levine’ Category

Join Us for a Provacative Discussion with the AJU this Sunday

Posted by Levine Communications Office on January 19, 2011

To register for the course, click here

Posted in LCO PR, Michael Levine | Leave a Comment »

LBN Dinner Club Event – January 25th

Posted by Levine Communications Office on January 17, 2011

Join us on Wednesday January 25, 2011 for an exclusive LBN E-Lert Member’s Only Dinner @ Taste on Melrose.

Click the image below to sign up for the event.  Seating is limited and only available to LBN E-Lert Members.

Not a member?  Click here to subscribe to the LBN E-Lert Today!

Posted in Events, LCO PR, Michael Levine, PR, Uncategorized | Tagged: , , , , , , | 2 Comments »

Schwarzenegger’s New Gig?

Posted by Levine Communications Office on January 3, 2011

As gubernatorial power changes hands today in California (Jerry Brown returns to serve a 3rd term), many are wondering what’s next for the body-builder turned actor turned politician Arnold Schwarenegger.  Well, he’s currently sorting trough all types of offers from Hollywood and the literary but doesn’t quite have his next steps mapped out.  I guess he joins the other 9.8% of American’s out of work right now.  Check out the article below.

From the Associated Press

Gov. Arnold Schwarzenegger is sifting through a stack of corporate, Hollywood and real estate offers as the celebrity politician nears an inevitable career crossroad: On Monday, he’s out of a job.

His next act? After seven years in Sacramento, the former strongman and film star will by his own account hit the speech circuit, keep a hand in political activism and possibly write the autobiography that publishers have wanted him to do for years.  Schwarzenegger says he even might get back into acting if the right script comes along — presumably one appropriate for a 63-year-old father of four with political baggage, advancing age lines and a tinge of gray.

“Will I still have the patience to sit on the set and to do a movie for three months or for six months, all of those things? I don’t know,” the governor tweeted in October in a rare exchange about his future plans.

Spokesman Aaron McLear says Schwarzenegger is sorting out “an absolute flood of every conceivable offer” from the corporate world, real estate ventures and the entertainment industry, but the governor insists he won’t make any decisions until after he surrenders the office to his successor, Democrat Jerry Brown.

“I don’t have a plan,” Schwarzenegger told hundreds of supporters and staffers at a private farewell party in Sacramento last month.

He was less guarded in October when, along with plans for speeches and a book or two, he hinted broadly at a continuing role with the environment and political reform, issues that have become part of his mixed legacy at the statehouse.

In the absence of a global climate-change treaty, Schwarzenegger has urged state and regional governments around the world to address greenhouse gases. This month California regulators approved the nation’s most extensive system giving major polluters financial incentives to discharge fewer greenhouse gases, a key piece of a 2006 climate law championed by the governor.

“There are a lot of important things that I want to say,” Schwarzenegger tweeted. “My struggle for reform will continue, my belief in environmental issues and in protecting the environment will continue.”

One thing is certain: The multimillionaire Schwarzenegger will start earning money, after passing up his $174,000 salary throughout his two terms. His time in office left the governor with plenty of political welts, but the biggest hit was on his own wallet.

State records show Schwarzenegger dumped at least $25 million in direct and indirect payments into two campaigns for governor and other political ventures since 2001, no small sum even for an actor who once commanded $30 million a movie.

That doesn’t include travel costs. He often commuted from Los Angeles to Sacramento several times a week in a private jet at his own expense. He, wife Maria Shriver and his children never moved to Sacramento, preferring their secluded canyon estate a few miles from the Pacific Ocean.

His assets have been held in a private trust since he took office in 2003, but he can return to managing his portfolio, deep in real estate holdings, after stepping down.

His Hollywood future will be the subject of endless speculation. Hollywood insiders say he could take a role as producer or director, but don’t look for him to reappear as a hulking screen hero swinging an automatic weapon.

“He’s a wealthy and clever man. Wealthy and clever men have lots of possibilities,” said longtime Hollywood publicist Michael Levine (Founder of Levine Communications Office), who has represented Academy Award winners such as Charlton Heston and Jon Voight.

But the messy work of politics “tarnished his superhero persona,” Levine says. “He can get into anything that doesn’t involve politics or acting.”

One way to understand the governor’s future is to look at his past.

Schwarzenegger rarely leaves anything behind. He might have spent years bickering over budget deficits and public pensions in Sacramento, but he maintained strong ties in the sports world and entertainment industry.

He has staged sports and fitness events in Ohio since 1989, and even while in office he made cameo appearances in films, most recently in friend Sylvester Stallone’s action flick, “The Expendables.”

Some of his Hollywood friends were on hand at his exit party, giving a peek into the private life to which he returns in January — Stallone, Tom Arnold, Jay Leno and Danny DeVito.

Schwarzenegger long ago tamped down the showy lifestyle of his glory days in Hollywood — his gas-swilling Hummers now run on clean fuels. Wild nights? In his spare time he likes to work out and dote on his kids.

He says a fun night can be watching a movie at home or going out to dinner with the family, although he gets out for an occasional motorcycle ride around Los Angeles.

The seven-time Mr. Olympia appears robust despite a string of medical problems: He had a heart valve replaced in 1997, a 2001 motorcycle crash left him with several broken ribs, he had rotator cuff surgery in 2003, went to a hospital complaining of a rapid heartbeat in 2005, and broke an upper thigh bone while skiing in 2006.

He’s acknowledged using steroids in his bodybuilding days, before they became illegal without a prescription, but it’s unknown whether the drugs that can cause heart problems have had anything to do with any of his health issues.

Schwarzenegger and his wife are known for charitable work, which is expected to continue, and he also founded a committee with New York Mayor Michael Bloomberg and Pennsylvania Gov. Ed Rendell to encourage road, bridge and other infrastructure development.

Another run for political office appears unlikely. The moderate Republican will leave Sacramento unpopular with state voters, and he has often noted how his wife never wanted him to enter politics. He often sounds dismayed at the dysfunction within the Legislature.

In a way, he doesn’t need to. If he chooses, Schwarzenegger and his circle of wealthy friends can finance ballot proposals that can reshape state politics.

Shriver, for her part, has chafed at questions about her future.

A power in her own right during Schwarzenegger’s term, the 54-year-old former TV journalist is best known for running an annual women’s conference that attracted a long list of business, political and entertainment luminaries, along with an audience of thousands.

Schwarzenegger and Shriver each declined interview requests from The Associated Press.

In 2007, Shriver, a member of the Kennedy political dynasty, said she wouldn’t resume a TV news career after the media circus surrounding Anna Nicole Smith’s accidental drug overdose. “It was then that I knew that the TV news business had changed and so had I,” she said at the time. In a 2009 interview with AP, she said “I’m too much of a free spirit” to consider running for elective office.

As with Schwarzenegger, she’s being approached by businesses and nonprofits with ideas for the future. She has a strong interest in Alzheimer’s disease, which afflicts her father, R. Sargent Shriver, a 1972 vice presidential candidate. Her late mother, Eunice Kennedy Shriver, founded the Special Olympics, where Maria Shriver serves on the board. She’s made documentaries, including on Alzheimer’s.

“I love the possibility that good journalism can inspire people and educate people if done well. I think there are many opportunities to do certain forms of journalism,” she said in 2008.

Could Shriver become another Oprah Winfrey? Establish a women’s conference as a private venture? Turn back to journalism?

What’s next?

“I have no idea,” she told reporters last week.

Posted in ART, Business, LCO PR, Michael Levine, PR | Tagged: , , , , | Leave a Comment »

Come Attend The Official Secrets of Success Workshop

Posted by Levine Communications Office on December 16, 2010

Aurora Production Proudly Presents:

The Official




with renowned Hollywood publicist and best-selling author

Michael Levine

Who has represented 58 Academy Award winners and 3 former Presidents

“Most people live life like they are playing a game of checkers, waiting for someone else to move before they make their next move.  To be successful and lead the pack, you have to play chess and always think 5 steps ahead”.

At this special 3 hour event you are

guaranteed to advance your career and life – radically and permanently

Come and learn the secrets to:

Making a Life Plan & Sticking to it

–  Being Laser-Focused

Overcoming Procrastination

–  Measuring Success

–  Dreaming Big

–  Gift-Wrapping Your Package

Date: Saturday, January 22, 2011

Time: 2pm – 5pm

Location: Crowne Plaza (1150 S. Beverly Dr., LA)

Cost: $300 ($50 to reserve a seat)

Space is EXTREMELY limited. Only 20 guests may attend.


if this workshop does not change you or you are not satisfied.

R.S.V.P to 2success.workshop@gmail.com

Call Nat at (310) 300-0950 ext.230

Posted in Events, LCO PR, Michael Levine | Leave a Comment »

‘Frum Forum’ Writes About Why Heston Deserves a Stamp of Approval

Posted by Levine Communications Office on December 11, 2010

Almost three years after his passing at age 84 from complications due to Alzheimer’s Disease, Hollywood — and Republican — icon Charlton Heston is once again “starring” in a new campaign: this time to honor his considerable body of work in film and on stage with a U.S. Postal Stamp commemorating him.

On Wednesday, December 8th, a press event near Heston’s star at 1628 Vine Street on the Hollywood Walk of Fame helped drum up support.

The US Post Office launched its “Legends of Hollywood” series over 20 years ago, with previous honorees including Humphrey Bogart, Marilyn Monroe, James Dean, Lucille Ball, Bette Davis, Katharine Hepburn, James Cagney, Bob Hope, Jimmy Stewart, and John Wayne (along with naturalized legends like Alfred Hitchcock and Audrey Hepburn, and small-screen superstars like Jackie Gleason, Ozzie and Harriet, and Ed Sullivan.)

For those whose only remembrances of Heston are in a few fading-color 1950s epics on TCM — or worse, in what even many liberal critics consider Michael Moore’s nadir,  an interview for Bowling for Columbine taped when he was nearly 80 and already battling senility and Alzheimer’s (he still managed to hold his own against Moore) – here are a few highlights.  Born in 1923 and raised in the Depression as a child of divorce, Heston was as quintessentially self-made as any of his main characters, earning a drama scholarship to Northwestern before leaving to fight World War II, and making his stage debut in 1948 in Antony and Cleopatra.

Heston was noticed by Hollywood after starring on several early TV showcases of live theatre (most notably Studio One), and by 1956, played his most iconic role of all — Moses — in Cecil B. DeMille’s blockbuster The Ten Commandments. He worked with Orson Welles (cast somewhat less-than-credibly as a Mexican-American) in Touch of Evil, largely considered (along with Psycho, which also starred his Touch co-star Janet Leigh) as the last of the great Hollywood “film noirs.”  In 1959, he returned to the historical epics with Ben-Hur, for which he won the Oscar, followed by El Cid, a role as Michelangelo in The Agony and the Ecstasy, and a 1971 all-star production of Julius Caesar (with Diana Rigg, Richard Chamberlain, Robert Vaughn, and Jason Robards, among others.)

By 1968, he moved from the past to the future with the sci-fi classic Planet of the Apes followed by The Omega Man and Soylent Green, capping things off with the all-star “disaster movie” Earthquake in 1974.  He then moved on to TV (most notably the guilty-pleasure Dynasty spinoff The Colbys and several TV movies) and returned to the stage, becoming the virtual king of the Los Angeles Music Center, especially playing his first love of Shakespeare.

But what makes Heston notable is how he — perhaps even more than Wayne or Stewart — epitomized the political consciousness of the “Greatest Generation” of World War II and Korea, of which he was a part.  While today he is considered by many to be a strictly right-wing icon (due mainly to his outspoken membership in the National Rifle Association, which he directed from 1998 to 2003), the truth is far more interesting.  Heston campaigned avidly for John F. Kennedy in 1960, and even picketed the showing of one of his own movies at an openly segregated movie theatre, going on to march arm-in-arm with African Americans for civil rights “long before it was fashionable,” as he mordantly noted.  He even opposed the Vietnam War, and was approached in 1969 by the Democratic Party to run for Senate.

As the counterculture took control, though, Heston responded by taking the same journey many if not most of his fellow “demographic” did, appalled by the move to show-offy “identity politics” and the embrace of “gangsta” culture.  He spoke out against violent rap songs against the backdrop of the horrifying Rodney King riots of 1992, and said that political correctness was “tyranny with manners.”

When Heston died in 2008, Nancy Reagan and George and Barbara Bush both released statements that they were “heartbroken” at his passing, noting that he was “a man of character and integrity with a big heart.”  As befitting this legacy, the support for Heston’s commemorative stamp has been bipartisan, with quotes from industry figures from Mike Medavoy to Bruce Herschenson, plus 1600 signatures and counting.  To add your voice to the petition, you can post here.

Posted in Events, LCO PR, Michael Levine | Leave a Comment »

Charlton Heston Supporters Rally to Get His Image On a Stamp

Posted by Levine Communications Office on December 9, 2010

Actor’s former publicist organized Weds.’ Walk of Fame gathering, but ‘Ben Hur’ star isn’t eligible to adorn postage until 2013.

Supporters of an effort to get Charlton Heston‘s image on a U.S. Postal stamp gathered at the deceased actor’s star on Hollywood’s Walk of Fame on Wednesday.

Heston’s former publicist Michael Levine organized the event, and he came armed with statements of support from Phoenix Pictures chairman and CEO Mike Medavoy, entertainment attorney Bruce Ramer and others.

“Heston was an iconic American actor known everywhere in the world as a friend and family man, patriotic and very giving to his community,” Medavoy said.

Heston, known as much for his conservative politcal activism as he is for epic roles in movies like Ben Hur and The Ten Commandments, died April 5, 2008 and isn’t eligible to adorn a stamp until 2013.

But supporters figure it’s not too early to start lobbying the Citizen Stamp Advisory Commission, especially given that it might be an uphill climb, given that Heston’s term of president of the National Rifle Association has made him a polarizing figure in some circles.

Like in Hollywood, for example.

Levine began his campaign to convince the powers-that-be that Heston is stamp-worthy in October. Since then, 1,600 people have signed his online petition.

Attending Wednesday’s Walk of Fame event was political commentator Bruce Herschensohn and actors Stephen Macht (General Hospital, Melrose Place) and Patrick Kilpatrick (Minority Report, Last Man Standing).

Other actors who already have their mugs on a stamp include John Wayne, Charlie Chaplin, Groucho Marx, Lucille Ball and Jimmy Stewart.

Posted in Events, LCO PR, Michael Levine | Leave a Comment »

Broken Windows, Broken Business

Posted by Levine Communications Office on December 9, 2010

The Broken Windows theory is a theory of criminology advanced in 1982 by social scientists James Q. Wilson and George L. Kelling. The theory noted that if you went into a neighborhood and saw a broken window or graffiti or it was unclean, it would send a signal to people that the bad guys were in charge and then much worse crime would quickly ensue, explained Michael Levine, author of the 2005 book Broken Windows, Broken Business. It was the theory behind the transformation of New York City under Mayor Giuliani.

“I took that theory of criminology and I brought it over into business,” added Levine, who is also the founder of the Hollywood entertainment PR firm LCO. “For example, if you go on an airline and you pull that tray table down and you see a food stain on it, it sends a signal to your brain that perhaps the maintenance of the engines isn’t being done properly.” Levine recently discussed the book and its relevance five years after publication. What follows is an edited transcript.

Your book was critically acclaimed and remains a bestseller around the world. Why does the message of Broken Windows, Broken Business still resonate?

Because it’s still the little things that matter. The human brain has a logical side and an emotional side, and they’re constantly doing battle with each other all the time. And about 88 percent of the time, emotion wins. Except when humans are hungry, angry, lonely or tired; then emotion wins 100 percent of the time. Since Americans are increasingly hungry, angry, lonely and tired, I thought it was important to note that consumers make decisions largely based on little things — little, innocuous things that seemingly have no massive import but they do have a radically massive import to consumers.

And now we hear a lot about how businesses also need to treat their employees as customers.

Yes, that’s a very important point. Everyone who owns a business should know that you have external customers and you have internal customers. Your employees are your internal customers. That does not mean you should not hold them to a very high standard or accept mediocrity. But again, it’s the little things that matter: If the carpets at your company are stained, you’re sending a signal to the people who work for you that your best days are behind you.

So your book really has lessons for the human resources and operations functions of an organization. Does it also have relevance in the digital era of online interaction, where instant global communication can have an enormous impact on your business?

We’re living in a nation in which most people have everything they need except time and peace of mind. In that environment, convenience becomes king — making interactions with your business convenient for customers is vitally important. They don’t want to push buttons or wait 33 minutes on hold while they’re told “your business is very important to us”; they want to talk to a real person that speaks English in America.

Little details matter a lot. Now the good news is that you can fix those little details and it will have a tremendous impact. The bad news is that fixing them is a lot of hard work, and Americans in the early part of the 21st century don’t like hard work. That’s a challenge. We have to get back to the things that made us great in the first place. Otherwise, we’re going to get beat by our friends in India and China and the former Soviet Union. We used to be a hard working, enterprising, personally responsible nation. We’ve turned our back on many of those things, and we are paying the price.

It’s tough medicine. I’m still very concerned about America’s customer service approach because I think that often businesses say one thing and do another.

It’s a sobering message, but as you’ve said, there’s still hope the trend can be reversed.

Yes, business owners can reclaim their place in international markets. We know what to do. The things I said in the Broken Windows, Broken Business book are not brilliant. They’re just common sense: Pay attention to small details and treat your customers well.


Posted in LCO PR, Michael Levine, Uncategorized | 1 Comment »

Joann Says “Thank You” for a Chance of a Lifetime

Posted by Levine Communications Office on December 5, 2010

Joann Mercado, one of our recent LCO intern graduates, shares her experience and thanks for what she calls a “chance of a lifetime”. 

If you are interested in becoming a LCO intern, please visit the “Internships” tab at the top of our blog!

Posted in LCO PR, Michael Levine | Tagged: , | Leave a Comment »

A Special Thanks from the SAG Foundation

Posted by Levine Communications Office on December 1, 2010

The Screen Actors Guild Foundation gives a special thanks to LCO founder Michael Levine for his “Secrets to Success” presentation in October.  He has impacted so many through this amazing program.

Posted in LCO PR, Michael Levine, PR | Tagged: , , , | Leave a Comment »

Michael Levine Sits Down with Los Angeles Business Journal

Posted by Levine Communications Office on November 23, 2010

This week, president and founder of Levine Communications Office, Michael Levine, sat down with Joel Russell of the Los Angeles Business Journal.  Michael provided and in-depth look as his start in the business, his rise to PR superstardom and what he really thinks of “celebrity” today.  He also discusses the value of “self-education” and why Bob Dylan is the William Shakespeare of our time.

Read on to hear what else Michael has to say.  Michael Levine: Imaged Focused

Posted in LCO PR, Michael Levine, PR | Tagged: , , , , , , , , , , , , , | 1 Comment »