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Posts Tagged ‘Cosmetics’

KCAL 9 Gets the Scoop on Maybelline

Posted by Levine Communications Office on October 30, 2010

Sharrie Williams


LCO Client Sharrie Williams, heiress to the Maybelline dynasty, visited KCAL 9 yesterday October 29, 2010 to discuss her new book.

“The Maybelline Story” reveals private and scandalous details about the family’s quest for power, wealth and physical perfection.

Keep an eye out for the clip of the interview! For more information about the book, visit the Maybelline Book website and follow Sharrie Williams on Twitter @sharriewilliams


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Nina Sutton is a Beauty Expert Because “SheKnows”

Posted by Levine Communications Office on September 10, 2010

You can usually rely on what an expert has to say. The knowledge they possess and their extensive experiences result in absolutely legitimate and dependable information to share with those who wish to learn. Want to learn about beauty? We’ve got your girl! Beauty expert and LCO Client, Nina Sutton is now the official beauty expert for the popular woman’s resource http://www.sheknows.com. Everything you might need to know regarding beauty is provided to you, most of which comes straight from Nina herself. Some of her most recent advice includes: How to Fight Wrinkles Naturally, 12 Ways to Prepare for a Wax, 5 Tips for Radiant Skin, 10 Hairstyling Shortcuts, and How to get Long, Thick Lashes. The word “beauty” encompasses so many aspects  of one’s whole self, both internally and externally. Take a look at Nina’s page on www.sheknows.com, we are certain you will find something of interest.

We would love to hear what you thought about any techniques or tips you learned from Nina!

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“Glamor is just sex that got civilized”

Posted by Levine Communications Office on September 7, 2010

The Maybelline Story: And the Spirited Family Dynasty Behind It, takes a look at the roots of the family and how the makeup company came to be in 1915. With the use of petroleum jelly and coal, Mabel William’s created eyeliner and mascara, capturing the fascination of her brother, Tom Lyle Williams. Williams, who became enamored with the beauty of the famous actors and actresses he saw in the silent movies, wondered what made these women so beautiful in comparison to the women he saw every day. Following his passion, Tom became aware that a woman’s beauty is brought out from her eyes, and that is where he began his focus.

An engrossing and captivating tale that spans four generations and reveals the humanity, glamor, and seedy underside of a family intoxicated by the quest for wealth, power, and perfection. This book is classic literary satisfaction, a real page-turner. —Nina Siezmasko, actress, The West Wing

The Maybelline Story is an epic, following the founding of the company through 45 years until its sale in 1967. The book follows the trends and times, sharing both the company’s triumphs and tragedies laced with insight into the trials and tribulations of the family. Starting from the days when makeup only belonged on “stages and whores” to the days when every young woman craved the newest Maybelline products to hit the counter, this story truly is an encyclopedia of the growth and foundation of the makeup industry.

As a publisher, Bettie Youngs saw The Maybelline Story as far more than just a tale of the building of a makeup giant. The book’s subtitle, she feels gives more insight into what the story really is, a sort of memoir of the Spirited Family Dynasty behind the Maybelline company. Youngs notes how unique and exciting the story is-a decedent description of one of the founding families of makeup combined with the formula for one of the nations most well-known brands.

The most flavorful and juicy part of this book lies not in stories of glosses and blush, but rather in the enthralling anecdotes of the family. The story continues to tell of the creation of the brand, and the family, following scandals, and questions about the brand’s founder’s sexuality, a truly taboo subject matter for the time. This among notes of love triangles, steamy secrets, and buried pasts makes The Maybelline Story a must-read.

The Maybelline Story: And the Spirited Family Dynasty Behind It is available online and world wide. Please click here for more information and to order the book.

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Basic Beauty Tips From Nina Sutton

Posted by Levine Communications Office on August 27, 2010

Photography by Dennis Trantham

Tyra Banks once said, “I love the confidence that makeup gives me”.  Is this how you feel too? Makeup can really help tone, protect, and moisturize your skin. According to beauty expert and LCO Client Nina Sutton, this is the key to having beautiful skin. Who wouldn’t want to have fresh, luminescent skin? And if confidence comes along with it then its all the better. Nina provides us with some simple beauty tips to achieve that fresh glow for the skin.

  • Let’s start with the basics. Whether you don’t like to wear a lot of makeup or just have no time in the morning while rushing out the door, just make it a point to use tinted moisturizer with SPF protection. This product alone accomplishes Nina’s beautiful skin trifecta–protection, moisture, and an even skin tone.
  • Another must-have if you are running out the door is a quick coat of mascara.
  • Blush is pretty simple too. Nina suggests a cream blush to be applied to the apple of your cheeks. One of her favorites is Benetint from Benefit Cosmetics.
  • Now, concealers may be a little bit trickier. They need to be creamy and also match your skin tone. We have all seen the women who look like raccoons because their concealer is too light…we don’t want that! Nina prefers the yellow-based concealers because they minimize darkness but she suggests just taking a trip to the makeup counter and trying out different shades until you find the perfect one for your skin.
  • Bronzer is also a great product to utilize. It evens out those summer tans and can add some color during our paler months in winter. For summer, Nina recommends a “tawny brown” applied all over to even out tones. However, for fall and winter she advises looking for a mosaic product, such as the Avon Sunset Glow Bronzer, that consists of peaches and pinks.
  • Lastly, she tells us how to beautify our eyes. First thing is first–eyebrows. Nina tells us that eyebrows are the #1 thing that can change your face. To maintain a properly shaped brow, first get them done by a professional and then continue to groom them on your own. After the perfect brow, comes the eye shadow to really make those eyes pop. This year’s trend for shadow palettes are browns and greys, a much softer trend than last year’s smoky eye.

Give these tips and products a try! Tell us about your beautiful skin…We would love to hear your own beauty secrets as well.

For more information and tips from Nina Sutton please visit her website by clicking HERE or follow her on Twitter @NinaSutton.

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