By Hollie McKay
Entertainment attorney David Albert Pierce of Pierce Law Group said NBC may want to take a closer look at the CBS game plan, adding that NBC’s problems are due in large part to the notion that there has never been more competition for viewers, from YouTube and Facebook to X-Box and interactive gaming, in addition to cable channels and Netflix.
“Unfortunately, the very viewers that NBC has come to rely on since the 80’s, when the network secured Thursday night comedy night as ‘Must See TV’ with ‘Cosby’ and ‘Cheers,’ continuing into the 90’s with ‘Seinfeld’ and ‘Friends,’ reflects the prime demographic for who is turning off televisions and finding alternative laughs,” he explained. “But CBS … has historically sought out older viewers. Viewers over 40 are not as likely to turn off the television in favor of watching goofy YouTube videos. Hence, while all networks are losing market share, CBS has the advantage of older viewers to keep them tuning in.”
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