Levine Communications Office

One of America's Premier Public Relations Firms

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Posts Tagged ‘LCO’

Spotlight: Top Hollywood Stuntwoman Gaëlle Cohen Dishes On Working With Jessica Biel And Penelope Cruz And Shares Some Delicious Recipes You Can Whip Up At Home

Posted by Levine Communications Office on May 1, 2013

By: Melissa

gaelle cohen

She is one of the most in-demand stuntwomen in Hollywood. A native of France, Gaëlle Cohen was recently featured in the award-winning box office smash Zero Dark Thirty. Her stunts have long been receiving industry acclaim for their breathtaking craft and gritty realism.

But when she’s not busy shooting major studio productions like Rush Hour 3,Babylon A.D. and the upcoming disaster thriller Black Sky, she’s cooking up a storm in the kitchen. Gaëlle is a true gourmet cook with a passion for organic cooking.

Here she shares her tales of working with a host of stars and provides some of her favorite recipes that you can whip up in the comfort of your own home.

CelebZter: How did you get into being a stuntwoman?

Gaëlle: I had just finished law school when a friend of mine asked me to help her on a show for which she urgently needed a replacement actress. I had never done that before, but she figured I wasn’t shy and would pull it off. There I met some stunt people who were practicing fencing—I found out they were actually rehearsing for an audition. I was on the National French Fencing Team for many years before that, so I offered to help them put a fight together.
Several days later, the stunt coordinator calls me and offers me to work for him on the sword fights for a TV show called “Highlander.” I hadn’t the slightest idea of what stunt work was, but after my first day on set, I knew this was what I wanted to do. Law was definitely not for me anymore.

CelebZter: How do you train for stunts?

Gaëlle: After my experience on Highlander, the only skill I had was fencing, which is a start, but not enough to be hired as a complete stunt woman. So I started training full-time to acquire all the skills stunt people need to perform in movies. Not only did I attend the National Circus School to learn trapeze and acrobatics, but I practiced martial arts, horse riding, trampoline, motocross, high falls, etc.
I trained for a year and a half, before really starting to consider myself “hireable” as a stunt woman.

On a regular basis, you work out to keep in shape, and you train to maintain or improve the level of your skills.

CelebZter: What is the best experience you have had on a movie set?

Gaëlle: There are so many! This is why I love my job, just like all stunt people do, I am sure. One of my most memorable memories is from spending time in the Moroccan desert dunes, riding a camel as Penelope Cruz’s stunt double in the movie “Sahara.” It was such a magical moment.

I also remember, 15 years ago on my first feature film (a movie called Young Blades with Hugh Dancy) I was on the top of a 35-foot tree in a French countryside forest, ready to slide down on a rope and jump on a horse. It was then that I realized how incredible my life was. The beautiful view and the wind in my ears just added to the whole experience. I felt really blessed.

 

Read the rest of the interview at CelebZter

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Check Out Alana Stewart in O Magazine!

Posted by Levine Communications Office on April 23, 2013

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AlanaStewart-O-Mag

Posted in Clients, LCO PR | Tagged: , , , , , , | 1 Comment »

Celebrity Endorsements: How Adly Helps Even Small Businesses Build Brand Connection With Celebrity Power

Posted by Levine Communications Office on April 22, 2013

By Jonathan Keane

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It’s important for your customers to be able to connect with your service or product, almost on a personal level. We tend to look for something to relate to in everything, something that speaks to us. In the areas of marketing, this cannot be understated. You are looking for a connection and in the age of instant communications, where some are often ephemeral, crafting a connection that you can harvest and make last for years to come is vital to your business surviving in the high speed digital age. So where do celebrities come into this?

Celebrities, regardless of their background, whether it’s an actor, musician, athlete or someone who’s famous just for being famous, brings a certain eminence with them and most importantly, a fan base.

Charities, for example, have leveraged this for many, many years with countless organizations pairing with a celebrity, or a slew of celebrities, to be the face of their cause and spread the word. It’s a model that isn’t new by any means but in the age of social media, and specifically Twitter, companies, big and small, are finding new ways to engage with consumers and celebrity endorsements are just one way of doing that.

Adly is an online marketing start-up that was founded in 2009, but in May of 2012, they grabbed a few headlines when they announced that former News Corp. executive and Photobucket general manager Walter Delph had been named the new CEO of the company.

“With the advent of social media consumers are able to connect with celebrities that they would not have otherwise had access to,” Walter explains on the very basic idea that inspired the beginning of Adly four years ago.

The small company, with a team of four, is a marketing firm that aims to “spark authentic conversations between celebrities and their fans”, all on the topic of your brand. By analyzing the conversations, Adly optimizes the results for more efficient targeting of your product/service to the right people in the right places. These two services of celebrity contacts and analytics form the foundation for Adly and it has been built from there.

“The power of celebrity has long been acknowledged as one of the most powerful ways to influence and connect with consumers. A brand’s ability to influence consumers via celebrity is considered one of the most effective ways to raise affinity and ultimately to drive purchase. Now with the power of data we can provide ROI metrics to brands,” says Walter on the power Adly and the information they can provide.

“For brands, the potential for celebrity influence is greater than ever, given how far a message can go thanks to social media and its ability to reach wide audiences,” he explains. “It’s apparent that a vast majority of consumers are using social media platforms to engage with celebrities and key influencers and this creates a space where brands can join in and benefit from the influence of a celebrity. Celebrities have the same reach as most in social television shows. The difference is that there is a two-way interaction between the consumer and the influencer.”

Read the rest of the article in SmallBizTechnology

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Anthony Weiner Making Theatrical Debut in ‘Hating Breitbart’ Doc (Video)

Posted by Levine Communications Office on April 22, 2013

The former congressman will be seen via news clips and the filmmakers are using his image to market their project.

Representative Anthony Weiner File Photos

As former congressman Anthony Weiner gears up for a possible run for mayor of New York, he is also making his theatrical debut in a film he probably wishes didn’t exist. Those involved with the movie, called Hating Breitbart, are also intending to lean on Weiner’s image — by way of news video of some of his embarrassing TV moments — to promote their film.

Weiner quit his congressional seat two years ago after he was caught tweeting lewd photos of himself to women he met on the Internet. His “sexting” turned into a major scandal in part because his wife, Huma Abedin, was at the time pregnant and an aide to then-Secretary of State Hillary Clinton.

The entire episode, since dubbed “Weinergate,” is retold in the documentary film Hating Breitbart, which Freestyle Releasing will open in several theaters across the country on May 17, when it also becomes available on VOD.

Weiner did not participate in the making of the film but is seen via news clips, sometimes disparaging Andrew Breitbart, the new-media raconteur who exposed the then-congressman’s sexual foibles. The film is about Breitbart’s rise to prominence as a harsh critic of the mainstream media and as a favorite at Tea Party and other conservative gatherings.

Even though Weiner’s appearances are relatively few, the folks behind the film intend on making Weiner a large part of their marketing campaign, beginning with a video that will be released on the Internet, though The Hollywood Reporter has an advanced copy which is embedded below.

The 3-minute video is a timeline of the fiasco that began when Weiner denied tweeting pornographic photos of himself and insinuated his Twitter account had been hacked by Breitbart. Clips from numerous TV segments where experts attack Breitbart and defend Weiner are played over circus music. Besides multiple shots of Weiner, Wolf Blitzer, Chris Matthews and other news personalities are featured.

“CNN puts this Breitbart guy on and says the most outlandish things about complete, innocent people,” Weiner complains in the video. After Weiner calls a reporter a “jackass” for inquiring about his tweets, Breitbart is seen celebrating the exchange as the moment the media “got it.”

But Weiner’s primary miscalculation in the whole mess, Breitbart argues in the movie, was when he tweeted that his Facebook page and TiVo had been hacked, which, in retrospect, seems like Weiner’s hastily conceived plan to explain away a mistaken tweet that he sent to thousands instead of just the one intended recipient. By tweeting he was hacked — and the fateful tweet remained on his old Twitter account on Tuesday — he made accusations of a federal crime on one hand though on the other hand he was oddly disinterested in allowing an investigation.

The video ends with Weiner at a press conference where he comes clean about the tweets more than a week after Breitbart — who died a year ago — broke the story.  “To be clear, the picture was of me, and I sent it,” Weiner says.

Weiner, contacted by email, had no comment on the film or its marketing plans.

Read the story in The Hollywood Reporter

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Senator John McCain Commends Levine Communications Office

Posted by Levine Communications Office on April 12, 2013

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Your hard work and dedication to serve

your clients has earned an honorable

reputation and has brought all of you

much success.

– Senator John McCain

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David Geffen Congratulates Levine Communications Office

Posted by Levine Communications Office on April 8, 2013

Congratulations to everyone at Levine

David Geffen

Communications on your 30th Anniversary!

You should be very proud of all you’ve

accomplished over the years. Best wishes for

your future success.

– David Geffen

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United States Senator Dianne Feinstein Praises Levine Communications Office

Posted by Levine Communications Office on April 3, 2013

Dianne_Feinstein,_official_Senate_photo_2

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Your extensive service to the community and commitment to excellence for the

past two decades is truly admirable. This accomplishment makes you deserving

of great praise. Your extraordinary vision and leadership will continue to serve

as an exemplary model for others to emulate.

-Dianne Feinstein

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Levine Communications Office Congratulated by Producer Robert Evans

Posted by Levine Communications Office on April 2, 2013

Robert Evans

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“To another ‘Kid’ that stayed in the picture.

Congratulations to you and your staff on 30 spectacular years.

Thanks for everything. Bravo.”

-Robert Evans

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Bill Clinton Commends Levine Communications Office

Posted by Levine Communications Office on April 1, 2013

“I am delighted to commend the men and women of Levine Communications Office as you celebrate your 20th anniversary.

Congratulations on your achievement.”

clinton

Posted in LCO PR, Michael Levine, Uncategorized | Tagged: , , , , | 3 Comments »

Director Peter Hankoff’s Testimonial of Levine Communications Office

Posted by Levine Communications Office on March 27, 2013

“By giving me a national presence, LCO did more for my career in 2 years than I could have done in 20.”Peter Hankoff

Said by Director Peter Hankoff

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