Levine Communications Office

One of America's Premier Public Relations Firms

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Posts Tagged ‘Media’

KISS Is Always Pushing The Boundaries

Posted by Levine Communications Office on September 23, 2010

BOOYAH’S SMASH HIT SOCIAL APP ‘NIGHTCLUB CITY’ AND ICONIC ROCK BAND KISS JOIN FORCES TO BRING FANS A FIRST-OF-ITS-KIND LIVE CONCERT

(SAN FRANCISCO, CA) Sept. 22, 2010 – In a music event that will mark the first time a band of historic magnitude has streamed a free concert to millions through a social game, KISS (www.KISSonline.com) will broadcast their final North American date of their hugely-successful 2010 Hottest Show on Earth concert tour live in Booyah’s Nightclub City (http://apps.facebook.com/nightclubcity), a wildly-popular, music-centric social game and marketing platform for musicians on Facebook.  The live concert will bring new and traditional media together by simultaneously airing on sites KROQ.com in Los Angeles and CBS Radio rock station websites nationwide via Ustream on Saturday, September 25, where KISS is headlining the Epicenter Twenty Ten Festival in Fontana, California.

Fans of KISS will be able to watch the iconic band play for FREE by simply logging on to the Nightclub City application in Facebook or by going to the KISS Ustream site. Those who view the concert in Nightclub City will be given exclusive KISS branded virtual goods to use in the game. In addition, Nightclub City players will have access to a dedicated KISS playlist in the game, featuring the top KISS songs of all-time.

Nightclub City is a digital game based around real-world music, and the landmark KISS event represents Booyah’s platform as a real-world gaming leader blending interactive entertainment with social apps while blurring the lines between the real and digital worlds.

“We’re celebrating the end of a monster tour by giving everyone a chance to relive some of what they heard and saw at the show. Unfortunately, we will not be responsible for computers melting,” said KISS co-founder Paul Stanley.

“We have always believed in pushing the boundaries…in giving the fans bang for the buck…in going where no band has gone before,” added KISS co-founder Gene Simmons.  “This one’s gonna rock big time!”

The dynamic world of Nightclub City is powered by Booyah’s vision of fusing elements from the real and digital worlds to create new forms of interactive entertainment.  Since opening its club doors in April 2010, more than 8.6 million active players have joined the party per month, and experienced new music within the social game setting and created special experiences that go beyond the realm of the digital world.

Those who watch the KISS concert through Nightclub City will be rewarded with special KISS- branded virtual goods. The broadcast starts with a pre-show at 8:30 PM on Saturday, September 25 at http://apps.facebook.com/nightclubcity.

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Broken Windows, Broken Business

Posted by Levine Communications Office on September 17, 2010

PERCEPTION vs. REALITY

It is your customer’s perception of your business that will dictate his or her level of loyalty to your business. Make one mistake, and you can damage that perception.

Little things mean a lot. If you notice that the carpet on the floor at your dentist’s office is a little worn, you might find yourself wondering whether the dental instruments have been replaced recently.

Broken windows are best repaired before they break.

It’s the cover-up that gets you—don’t make excuses for broken windows or deny that they’re broken. Take your hit, own up to the problem, and fix it.

Obsession to detail is essential. There is no substitute.

Excerpt from Chapter 1 (pg. 10) of best-selling book, “Broken Window Broken Business: How the Smallest Remedies Reap the Biggest Rewards” by Michael Levine, America’s premier media expert and best-selling author.

Purchase your own copy of “Broken Windows Broken Business” by clicking HERE

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Los Angeles Business Journal Mentions LCO

Posted by Levine Communications Office on September 16, 2010

“Liam Collopy and Lee Runchey of Levine Communications Office in Los Angeles have won the Bulldog Award for Best Entertainment Campaign of the Year. The winning campaign was for the album “Sonic Boom” and a related 44-city concert tour by the rock band Kiss.”

Link to the full story:  http://labusinessjournal.com/news/2010/sep/13/west-hollywood-firm-sees-ex-nike-exec-shoo-/

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A Quick Note on How to Be a ‘Guerrilla’ of the PR World

Posted by Levine Communications Office on September 13, 2010

“We all think of ourselves as unique, unlike any other person past or present. Indeed, what gives human life its divine spark is the distinct quality of every individual. Yet, in many ways we are all the same. The task of market analysts, pollsters, and demographers is to identify those characteristics we share and to group us accordingly…”

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Enriching Business and Life With Inspired Representation

Posted by Levine Communications Office on September 8, 2010

At LCO-Levine Communications Office, we are dedicated to providing personal service to enrich both your business and your life. Levine Communications provides full service PR, Marketing, and Communication. LCO has stood up as on of America’s premiere PR firms for more than 26 years since its founding in 1983 by Michael Levine.

LCO offers numerous options to help build, enhance, and promote your business. Some of the services LCO offers to our clients include:

Strategic Communications

– Establishing measurable PR objectives
– 3-5 year communications plan development
– Corporate & key message development
– Sales story development
– Mission statement development
– Crisis consultation
– Brand development

Media Relations

– Aligning clients with key media
– Interview coordination and pre-briefing
– News announcements
– Press junkets, launches, press conference management, press releases
– Special report / editorial calendar targeting
– Article & commentary planning
– Profile items
– Media Tour booking & coordination
– Review campaigns – products, films etc
– Media introductions & relationship building

Event production and conference management
– Full service event organization & management
– Event PR – pre, day of & post
– Speech writing & preparation
– Film festival/premiere support & attendance
– Client industry event support & attendance

Red Carpet hosting

– Sponsorship counsel
– Exhibition planning
– Launch/promotional events
– Corporate retreats
– Fundraisers

Materials creation

– Biographies
– Press kits
– Electronic Press Kit (EPKs)
– Video News Release (VNRs)
– Corporate literature
– Promotional material
– Press clippings

Ancillary Services

– Media Training
– Photography – corporate, events, products, etc
– Website design & management
– Advertising support
– Graphics work
– Full corporate branding services
– Newsletter creation & management
– Invitation copy writing and design

Social Media

– Strategic Plan Development
– Social Media Training
– Listening programs
– Blogger Outreach
– Contest and Promotions
– ID development on Twitter, Facebook, Myspace, Youtube, Flickr & emerging platforms
– Mobile Marketing
– Web site development and optimization

…And much more!

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Why PR and Not Advertising

In one of Aesop’s fables, the wind and the sun had a dispute over who was the stronger of the two.

Seeing a traveler walking down the road, they decided to settle the issue by trying to make the traveler take off his coat. The wind went first, but the harder the wind blew, the more closely the traveler wrapped his coat around him.

Then the sun came out and began to shine. Soon the traveler felt the sun’s warmth and took off his coat. The sun had won.

You can’t force your way into the prospect’s mind. Advertising is perceived as an imposition, an unwelcome intruder who needs to be resisted. The harder the sell, the harder the wind blows, the harder the prospect resists the sales message.

Advertising people talk about impact. Spreads, inserts, foldouts, and full color in print ads. Frenetic action, crazy angles, and jump cuts in television commercials. Turning up the volume in radio spots. But these are exactly the attributes that say to a prospect, don’t pay any attention to me, I’m an advertisement.

The harder an advertisement tries to force its way into the mind, the less likely it will accomplish its objective. Once in a while a prospect drops his or her guard and the wind will win. But not often.

PR is the sun. You can’t force the media to run your message. It’s entirely in their hands. All you can do is smile and make sure your publicity material is as helpful as possible.

Nor does the prospect perceive any force in an editorial message. It’s the opposite. Prospects think that media are trying to be helpful by alerting them to a wonderful new product or service.

For more information on Levine Communications office and the services we can provide you or your company, please click here.

Posted in Clients, LCO PR, Michael Levine, PR, Social Media | Tagged: , , , , , , , | Leave a Comment »

A Match Made in Music Heaven

Posted by Levine Communications Office on September 2, 2010

LCO Client and legendary rock band, KISS, was pictured backstage with Lady Gaga in the September 16, 2010 issue of Rolling Stone. The KISS Hottest Show on Earth Tour continues to make its way through the United States, with only 12 more shows to go.

With equally outrageous styles, it looks like Gaga fits right in! Stanley said to Gaga, “I was made for groping you!”

Lady Gaga got cozy with Kiss backstage before a New Jersey Show. “I felt an immediate kinship,” says guitarist Paul Stanley, who lent the pop star a pair of his boots. “We were the two with the least clothes on, though I don’t have to wear nipple tape. I view her as the queen bee in a nest of musical wanna-be’s.”

What do you think of this new companionship between KISS and Gaga??

For more info and updates on the KISS tour please visit www.kissonline.com

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From Homeless Teen to Hollywood Psychic

Posted by Levine Communications Office on August 23, 2010

How many people have worked along A-list celebrities like Brad Pitt, powerful international CEOs, and been featured in Forbes Magazine? Not many, LCO client Ron Bard is however, one such person.

Ron Bard triumphed adversity by going from a homeless 15-year-old to a revered and respected spiritual adviser and psychic. As the only psychic ever to be featured in Forbes Magazine, Bard has made a name for himself as a trusted psychic to more than just the Hollywood elite.

Click here to check out the Forbes feature on Ron Bard.

Bard is known for using his gift to help locate lost children, and even worked with detectives on the Unabomber case. Ron is often called upon in complex cases for his reliable and trusted spiritual guidance and psychic gifts.

Mr. Bard also has extensive experience in book production, media, negotiation, and distribution

Click here (Mr. Bard’s interview begins at 37:00) to listen to Ron on Blog Talk Radio discussing everything from reuniting with his estranged mother in Germany to working with Brad Pitt.

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Trigger LA “closes the loop” on Interactive Apps

Posted by Levine Communications Office on August 10, 2010

Revolutionizing the world of digital communication, Trigger LA specializes in creating websites, applications, and interactive campaigns, Trigger LA is also on the forefront of the creation of digital applications for film marketing. CEO of the Los Angeles and Shanghai based company, Jason Yim, was recently featured in an online interview with CNN’s Dean Irvine.

Read the full CNN interview and article HERE

For more information and updates on Trigger LA please visit www.triggerla.com

If you enjoyed this post, we would be very grateful if you leave a quick comment below or subscribe via email. –Levine Communications Office

Posted in Clients, LCO PR, Social Media | Tagged: , , , , , , , , , , , , | Leave a Comment »

LCO Founder, Michael Levine on ABC’s Good Morning America

Posted by Levine Communications Office on July 23, 2010

Mel Gibson is no stranger to the news these days, especially due to his recent custody battle and extortion accusations with his baby’s mother, Oksana Grigorieva. LCO Founder and Media Expert, Michael Levine was featured on ABC’s Good Morning America this week doing a commentary on the Mel Gibson/Oksana Grigorieva legal battles.

Watch the segment HERE!

Michael was also interviewed by CBS The Early Show and KKLA Radio on Tuesday, July 20th.

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Don’t Forget About KISS Tonight

Posted by Levine Communications Office on July 19, 2010

Tonight! Tonight! Tonight!

Just in case some of you missed our blog post last week, LCO client and rock legend, KISS is going to be performing live on “The Tonight Show with Jay Leno” tonight!! The performance will air on NBC at 11:35/10:35c… So if you will already be sleeping, record it! If you’re at home, change the channel! And if your going out for a late night on the town, record it too!

If you are a fan of rock and roll, you won’t want to miss this rockin’ performance! So again, don’t forget… KISS performance. Tonight. NBC. 11:35/10:35c

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