The Science of Happiness

Harvard psychologist Shawn Achor has found that optimism is tied to better performance in terms of learning and success

Read the full article from the Khaleej Times

Monetization: Showing the “Real” Value of Publicity

LCO recently conducted training to educate our staff about the value of monetization and why it’s a PR best practice.  The term is more commonly used with regard to internet marketing, but in short it means to turn something into money.   In PR that “something ” is the exposure you get for your clients in print, TV and internet media.  Translating your client’s 3 minute TV interview or their 10 page magazine spread into dollars makes a HUGE impact with your clients and shows them exactly what that PR is worth.

We sat down with New Business Intern Gabe Tang to discuss what he took away from the training.  Check out what he has to say about monetization in the video below.

Doonby Star Pays Tribute to a Legend

Crooner and Doonby (doonbythemovie.com) star Robert Davi proved his vocal chops (who knew) when he covered Frank Sinatra during the encore of his performance in the Phil Ramone-produced musical “Lanza”.  Now Davi takes it to the next level with an all out tribute to “Ol’ Blue Eyes” on January 15 in his show ” Davi Sings Sinatra: A tribute to Frank Sinatra, the Great American Songbook, and America” at the Thousand Oaks Performance Arts Center in Los Angeles, CA.

From davisingssinantra.com

“Davi will bring to life his love letter to Sinatra and The Great American Songbook – composed by many of America’s greatest songwriters and lyricists.   Sinatra, he believes, is the greatest singing genius that America has ever produced and the songs he sang represent nothing less than the “Shakespeare of America.” The Great American Songbook – composed in the early to mid 20th century – crossed and continues to cross all cultural boundaries. And why? They touch the heart and move the soul; they can bring you to tears; and they can make you swing.  The American Songbook, in fact, is one of the reasons why the world fell in love with America and Sinatra is its definitive interpreter.”

Davi will continue to get his “croon” on when he releases his upcoming album “Davi Sings Sinatra: On the Road to Romance” set to release in Spring 2011.

For details on his upcoming performance, visit davisingssinantra.com.  And be on the look out for Robert Davi in Doonby (doonbythemovie.com ) set for release in Spring 2011.

A Match Made in Music Heaven

LCO Client and legendary rock band, KISS, was pictured backstage with Lady Gaga in the September 16, 2010 issue of Rolling Stone. The KISS Hottest Show on Earth Tour continues to make its way through the United States, with only 12 more shows to go.

With equally outrageous styles, it looks like Gaga fits right in! Stanley said to Gaga, “I was made for groping you!”

Lady Gaga got cozy with Kiss backstage before a New Jersey Show. “I felt an immediate kinship,” says guitarist Paul Stanley, who lent the pop star a pair of his boots. “We were the two with the least clothes on, though I don’t have to wear nipple tape. I view her as the queen bee in a nest of musical wanna-be’s.”

What do you think of this new companionship between KISS and Gaga??

For more info and updates on the KISS tour please visit www.kissonline.com

Colette Carr Dominates “The Nightlife”

NCredible/Cherry Tree Records/Interscope Recording Artist Colette Carr performed like on the Late Night TeenNick program “The Nightlife” on Thursday, August 12. Take a look at her explosive performance of “Back It Up” below.

Colette’s debut album, “Sex Sells…Stay Tooned” was released last Friday, August 13 and received generous support in downloads. To get your own copy of  LCO Client, Colette Carr’s album please visit www.colettecarr.com

Let us know your thoughts on the performance!

KISS Concert Update

The KISS “Hottest Show on Earth” tour is well underway. With upcoming shows in New York and Pennsylvania the band is staying busy. In a recent show at the Indiana State Fair, KISS blew fans away with explosive displays and post-concert fireworks. The KISS tour schedule includes multiple appearances at state fairs, a less-than-traditional venue for the rock band. Check out KISS performing their hit song Beth in Indiana here.

The KISS tour continues August 13^th with a show in Buffalo, New York at the Darien Lakes Performing Arts Center followed by two other New York tour dates; August 14^th at the Nikon at Jones Beach and August 17^th at the Saratoga Performing Arts Center. The band will also be in Pennsylvania at the Toyota Pavilion in Scranton on August 15^th.

For tickets and more information about the KISS “Hottest Show on Earth” visit the KISS website here.

KISS Rocked!

What happened last night?? We will tell you…  KISS provided a pretty solid performance live on “The Tonight Show with Jay Leno“. The crowd was cheering and the band was rockin’ which means it was definitely a successful performance!

Here is a little taste of the positive feedback that is already circulating:

“You guys rock..love ya!!”

“Defying the odds and still going strong!!!”

“Kiss is the greatest band ever”

“I saw this and it was good!!! i was kinda falling asleep already but i had to be up…..to revive my kiss days …….”

“AWESOME…been a KISS fan from way back and always will be. KISS ROCKS.”

“Great performance!”

“It was worth staying up late to watch!! Kiss rocks!!”

Needless to say, we are so proud of this KISS performance and are glad that they keep on rockin’ and rollin’!

If you missed the performance or just loved it so much that you want to watch it again, here’s the clip from the show!

For any other updates, feel free to visit http://www.kissonline.com/

If you enjoyed this post, we would be very grateful if you leave a quick comment below or subscribe via email. –Levine Communications Office

Don’t Forget About KISS Tonight

Tonight! Tonight! Tonight!

Just in case some of you missed our blog post last week, LCO client and rock legend, KISS is going to be performing live on “The Tonight Show with Jay Leno” tonight!! The performance will air on NBC at 11:35/10:35c… So if you will already be sleeping, record it! If you’re at home, change the channel! And if your going out for a late night on the town, record it too!

If you are a fan of rock and roll, you won’t want to miss this rockin’ performance! So again, don’t forget… KISS performance. Tonight. NBC. 11:35/10:35c

KISS is ready to rock!

LCO Client and iconic rock group KISS is set to perform live on “The Tonight Show with Jay Leno” next Monday, July 19. The Tonight Show airs on NBC TV at 11:35/10:35c each weeknight.

Be sure to check out this lively performance, as it will surely be an awesome preview of what is to be expected in their upcoming 2010 Hottest Show on Earth Tour.