Levine Communications Office

One of America's Premier Public Relations Firms

  • October 2021
    M T W T F S S
     123
    45678910
    11121314151617
    18192021222324
    25262728293031

Posts Tagged ‘Public Relations’

The Nature of Public Relations

Posted by Levine Communications Office on April 19, 2013

Guerilla PR 2.0

I’m often asked whether public relations is a science or an art. That’s a valid question. In science, two plus two equals four. It will always equal four whether added by a Republican from Iowa, a shaman from New Guinea, or an alien from Planet X. However, in public relations, two plus two may equal four. It may equal five. It may equal zero today and fifty tomorrow.

Public relations is an art.

Like an art, there are rules of form, proven techniques, and standards of excellence. But, overall, it’s a mercurial enterprise, where instinct is as legitimate as convention.

Public relations was once defined as the ability to provide the answers before the public knows enough to ask the questions. Another P.R. pundit once stated, “We don’t persuade people. We simply offer them reasons to persuade themselves.” I define what I do as gift-wrapping. If you package a bracelet in a Tiffany box, it will have a higher perceived value than if presented in a K Mart box. Same bracelet, different perception.

Excerpt from Chapter 1 (pg. 10) of the world’s most widely used and seminal introduction to public relations, “Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke” by Michael Levine, America’s premier media expert and best-selling author.

Purchase your own copy of “Guerrilla P.R. 2.0” by clicking HERE.

Posted in Uncategorized | Tagged: , , , | Leave a Comment »

Director Peter Hankoff’s Testimonial of Levine Communications Office

Posted by Levine Communications Office on March 27, 2013

“By giving me a national presence, LCO did more for my career in 2 years than I could have done in 20.”Peter Hankoff

Said by Director Peter Hankoff

Posted in Michael Levine, Uncategorized | Tagged: , , , , | Leave a Comment »

LCO VP of Client Services Zuzana Korda Catches Up With David Spade

Posted by Levine Communications Office on December 13, 2012

IMG_20121212_140640 (2)

Yesterday, LCO VP Zuzana Korda and intern Yasmin Canino got the opportunity to catch up with actor/comedian David Spade in the company lobby.

Posted in Uncategorized | Tagged: , , , , , | Leave a Comment »

LCO Intern Meets Evelyn Lozada at her PETA “Go Naked” Unveiling

Posted by Levine Communications Office on December 13, 2012

Levine Communications Office intern Maia Fleishman met Evelyn Lozada of Basketball Wives at the unveiling of her new “Go Naked” PETA campaign.

Posted in Uncategorized | Tagged: , , , , , , | Leave a Comment »

The Nature of Public Relations

Posted by Levine Communications Office on October 14, 2010

I’m often asked whether public relations is a science or an art. That’s a valid question. In science, two plus two equals four. It will always equal four whether added by a Republican from Iowa, a shaman from New Guinea, or an alien from Planet X. However, in public relations, two plus two may equal four. It may equal five. It may equal zero today and fifty tomorrow.

Public relations is an art.

Like an art, there are rules of form, proven techniques, and standards of excellence. But, overall, it’s a mercurial enterprise, where instinct is as legitimate as convention.

Public relations was once defined as the ability to provide the answers before the public knows enough to ask the questions. Another P.R. pundit once stated, “We don’t persuade people. We simply offer them reasons to persuade themselves.” I define what I do as gift-wrapping. If you package a bracelet in a Tiffany box, it will have a higher perceived value than if presented in a K Mart box. Same bracelet, different perception.

Excerpt from Chapter 1 (pg. 10) of the world’s most widely used and seminal introduction to public relations, “Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke” by Michael Levine, America’s premier media expert and best-selling author.

Purchase your own copy of “Guerrilla P.R. 2.0” by clicking HERE

Posted in Michael Levine, Uncategorized | Tagged: , , , , , , , | 1 Comment »

LCO – LEVINE COMMUNICATIONS OFFICE WINS THE OSCAR OF THE PUBLIC RELATIONS INDUSTRY

Posted by Levine Communications Office on June 22, 2010

Levine Communications Office (www.LCOonline.com) has won the prestigious 2010 Bulldog Award for Excellence in Media Relations and Publicity, the Oscar of the public relations industry, for ‘Best Arts and Entertainment Campaign of the Year.’

LCO won for their illustrious campaign on behalf of the iconic rock band KISS (www.KISSonline.com) in support of the band’s new album Sonic Boom and subsequent 44-city North American tour.

The LCO – Levine Communications Office team included Executive Vice President Liam Collopy, Account Manager Lee Runchey and Senior Account Manager Eddie Garcia.

Posted in Clients | Tagged: , , , , , , | Leave a Comment »