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Posts Tagged ‘Social Media’

Kim Garst: Twitter – Your New Power Networking Business Tool

Posted by Levine Communications Office on April 12, 2013

By Kim Garst

Kim Garst

Before the Internet and social media channels, gaining access to the people you need to connect with required a great deal of work, time, and often times, a degree of proximity. Today, with social media, you can be anywhere in the world and connect to the people who are critical to growing your business.

The need for networking hasn’t changed, but the tools have — and leveraging those tools to tap into that wealth of opportunity is easier than you might realize.

Tools vs. Strategy

With new social media platforms emerging at an alarming rate, it can be easy to discount the social media revolution as a fad. What you need is a strategic plan — and a platform that can help you accomplish that plan.

How do you know which platform is right for you? What I’ve found is that it’s best to identify your target audience and your business goals. Are you trying to increase sales? Are you looking for strategic partners or additional qualified staff? Are you targeting consumers or do you want to connect with other businesses?

Getting Started With Social Media

If I had to choose a favorite social media platform (or a great place to start networking), I would pick Twitter. I can say with certainty that Twitter is the number one tool I’ve used to grow my business. It’s amazing how much relationship-building you can do in just 140 characters! Twitter is incredibly dynamic, allowing you to customize your experience to meet your networking goals.

Twitter in and of itself can be overwhelming. You’ve got to have a plan and use it strategically to accomplish that plan. If I could give you just a few critical tips they would be:

● Filter your Twitter stream by building lists so that you can closely follow the conversations of a small group of influencers. This allows you to interact and build closer relationships.
● Use Twitter as a search engine. Attempting to tune into the noise of all of Twitter is like trying to look at every webpage on the Internet without using Google, Yahoo, or Bing to filter the information. Using Twitter’s search feature allows you to zone in on the information that is relevant to you.
● Respond to every retweet (RT) and person that reacts to one of your tweets. Keep the conversation going while being yourself. Your followers will appreciate a live, real human being’s response — it can be rare these days!

Of those currently using Twitter, 34 percent of marketers say they have generated leads using the social media platform, and 20 percent have closed deals.

Twitter Success Stories

No matter how much practical, theoretical information I read, I tend to learn more by reading about the successes of others who have used Twitter to network and take their careers or businesses to the next level. Here are some of my favorites….


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KISS Is Always Pushing The Boundaries

Posted by Levine Communications Office on September 23, 2010


(SAN FRANCISCO, CA) Sept. 22, 2010 – In a music event that will mark the first time a band of historic magnitude has streamed a free concert to millions through a social game, KISS (www.KISSonline.com) will broadcast their final North American date of their hugely-successful 2010 Hottest Show on Earth concert tour live in Booyah’s Nightclub City (http://apps.facebook.com/nightclubcity), a wildly-popular, music-centric social game and marketing platform for musicians on Facebook.  The live concert will bring new and traditional media together by simultaneously airing on sites KROQ.com in Los Angeles and CBS Radio rock station websites nationwide via Ustream on Saturday, September 25, where KISS is headlining the Epicenter Twenty Ten Festival in Fontana, California.

Fans of KISS will be able to watch the iconic band play for FREE by simply logging on to the Nightclub City application in Facebook or by going to the KISS Ustream site. Those who view the concert in Nightclub City will be given exclusive KISS branded virtual goods to use in the game. In addition, Nightclub City players will have access to a dedicated KISS playlist in the game, featuring the top KISS songs of all-time.

Nightclub City is a digital game based around real-world music, and the landmark KISS event represents Booyah’s platform as a real-world gaming leader blending interactive entertainment with social apps while blurring the lines between the real and digital worlds.

“We’re celebrating the end of a monster tour by giving everyone a chance to relive some of what they heard and saw at the show. Unfortunately, we will not be responsible for computers melting,” said KISS co-founder Paul Stanley.

“We have always believed in pushing the boundaries…in giving the fans bang for the buck…in going where no band has gone before,” added KISS co-founder Gene Simmons.  “This one’s gonna rock big time!”

The dynamic world of Nightclub City is powered by Booyah’s vision of fusing elements from the real and digital worlds to create new forms of interactive entertainment.  Since opening its club doors in April 2010, more than 8.6 million active players have joined the party per month, and experienced new music within the social game setting and created special experiences that go beyond the realm of the digital world.

Those who watch the KISS concert through Nightclub City will be rewarded with special KISS- branded virtual goods. The broadcast starts with a pre-show at 8:30 PM on Saturday, September 25 at http://apps.facebook.com/nightclubcity.

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LBN E-lert featured in the Los Angeles Business Journal

Posted by Levine Communications Office on July 2, 2010

Photo by Ringo Chiu

Michael Levine and his LBN E-lert team gather together to discuss what the daily email newsletters will share with their subscribers.

The Los Angeles Business Journal has decided to focus their attention on the LBN E-lert, which reaches over 317,000 readers. These readers include Vice President Joe Biden, six U.S. senators, 100 Oscar and 300 Grammy winners, three Nobel laureates, a dozen White House staffers, and billionaires Mark Cuban and Lynda Resnick.

To read the article by the LA Business Journal click HERE.

To subscribe to the LBN E-lert click HERE or visit http://www.lbnelert.com/.

If you enjoyed this post, we would be very grateful if you leave a quick comment below or subscribe via email. –Levine Communications Office

Posted in Michael Levine, Social Media | Tagged: , , , , , , , | Leave a Comment »

How Social Media and the Web Helped Avatar Make $1 Billion

Posted by Levine Communications Office on January 18, 2010

How Social Media and the Web Helped Avatar Make $1 Billion

This is an amazing article explaining the benefits of social media and how marketing outlets help gross over $ 1 billion for AVATAR. It’s crazy to think that social media was a primary source in gaining popularity for the film which led to world-wide phenomenon.

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