8 Things Great Publicists DO

Here are 8 Things that publicists often fail to do, but are second nature to great publicists (like the ones at LCO)!

1. Reading a daily newspaper.

2. Listening to all news talk radio in the car

3. Watching TV news at home.

4. Advance planning your week-at least a 1/2 hour.

5. Reading Guerrilla PR or listening to it on tape.

6. Using Google search- positioning research.

7. Socialize- go to events at least once a week.

8. Having Breakfast, Lunch, Dinner, or drinks with a client at least once a week.

Back-To-School Beauty For Moms

Kids aren’t the only ones that need to prepare for going back to school in these next couple weeks, moms do too! After long days outside this summer, shopping for school supplies, and just doing the day-to-day mom duties, moms need to take a little extra time for themselves to get their faces and bodies looking great for the “hug’n’go lane”. Summer can really take a toll on your outside appearance. Luckily we have a fabulously chic mom like LCO Client, Nina Sutton to help us out. TV host, beauty expert, and author of The Chic Mom’s Guide to Feeling Fabulous Nina Sutton provides some head-to-toe tips to make a Mom fabulous again now that the kids are going back to school and have some time for yourself.

FACE CARE: Your face is the first thing people see. The key to reversing the damage done by summer weather is to exfoliate. Depending on your budget, Nina recommends a microdermabrasion from a dermatologist or “Olay Regenerist Microdermabrasion and Peel Kit” from Oil of Olay. Some at-home remedies include Pepto-Bismol (if you can stand the smell!) all over your face or crushed up aspirin mixed with water.

HAIR CARE: After a summer under the sun, your hair probably needs a little bit of extra attention. There are four simple things that can be done to get those pre-summer locks back in action: (1) get a trim, (2) do a deep conditioning treatment such as putting olive oil in your hair for 10 minutes and rinsing, (3) use a DARK purple shampoo to bring back the color you want, and (4) add that shine back to your hair with either a cellophane treatment or a “glaze” product from the drugstore.

HAIRSTYLES: Add a little pizzazz to that ponytail! The ponytail is the staple hairstyle for those with hair long enough. Nina suggests adding a jeweled headband or changing your part. Nina also recommends not washing your hair because dry shampoo adds volume and will definitely give you “sexy bombshell hair”. An at-home remedy for dry shampoo is to sprinkle 1 teaspoon of baby powder mixed with about 1/4 teaspoon of baking soda and brush it through.

HAND CARE: Our hands really show our age, that’s why it’s important to exfoliate. Try squeezing lemon juice into your hands and adding a teaspoon of sugar. Another at-home treatment from Nina is to simply rub olive oil on your hands–it moisturizes your skin and it’s cheap!

“Moms can go from runway to mom-way by using common sense in choosing which trends to take and which to leave to the single gal with all the time in the world. Make it work for your life and you’ll feel better head to toe!” –Nina Sutton

To read the full article click HERE

For more information and tips from Nina Sutton please visit www.ninasutton.com