Levine Communications Office

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Posts Tagged ‘Twitter’

Kim Garst: Twitter – Your New Power Networking Business Tool

Posted by Levine Communications Office on April 12, 2013

By Kim Garst

Kim Garst

Before the Internet and social media channels, gaining access to the people you need to connect with required a great deal of work, time, and often times, a degree of proximity. Today, with social media, you can be anywhere in the world and connect to the people who are critical to growing your business.

The need for networking hasn’t changed, but the tools have — and leveraging those tools to tap into that wealth of opportunity is easier than you might realize.

Tools vs. Strategy

With new social media platforms emerging at an alarming rate, it can be easy to discount the social media revolution as a fad. What you need is a strategic plan — and a platform that can help you accomplish that plan.

How do you know which platform is right for you? What I’ve found is that it’s best to identify your target audience and your business goals. Are you trying to increase sales? Are you looking for strategic partners or additional qualified staff? Are you targeting consumers or do you want to connect with other businesses?

Getting Started With Social Media

If I had to choose a favorite social media platform (or a great place to start networking), I would pick Twitter. I can say with certainty that Twitter is the number one tool I’ve used to grow my business. It’s amazing how much relationship-building you can do in just 140 characters! Twitter is incredibly dynamic, allowing you to customize your experience to meet your networking goals.

Twitter in and of itself can be overwhelming. You’ve got to have a plan and use it strategically to accomplish that plan. If I could give you just a few critical tips they would be:

● Filter your Twitter stream by building lists so that you can closely follow the conversations of a small group of influencers. This allows you to interact and build closer relationships.
● Use Twitter as a search engine. Attempting to tune into the noise of all of Twitter is like trying to look at every webpage on the Internet without using Google, Yahoo, or Bing to filter the information. Using Twitter’s search feature allows you to zone in on the information that is relevant to you.
● Respond to every retweet (RT) and person that reacts to one of your tweets. Keep the conversation going while being yourself. Your followers will appreciate a live, real human being’s response — it can be rare these days!

Of those currently using Twitter, 34 percent of marketers say they have generated leads using the social media platform, and 20 percent have closed deals.

Twitter Success Stories

No matter how much practical, theoretical information I read, I tend to learn more by reading about the successes of others who have used Twitter to network and take their careers or businesses to the next level. Here are some of my favorites….

READ THE REST HERE.

Posted in Clients, LCO PR, Uncategorized | Tagged: , , , | 1 Comment »

SXSW: Adly contest for start-ups gives winner a celebrity tweet

Posted by Levine Communications Office on March 12, 2013

BY ANDREA CHANG

AUSTIN, Texas — Want a major celebrity to endorse your start-up company on Twitter?

Westwood-based Adly, a marketing platform that connects brands with celebrities on social media, is holding a contest during South by Southwest for start-ups that want a little boost from a big name.

Entrants just need to submit a pitch of 140 characters or fewer to Adly’s Twitter handle with the format: “Hey @Adly ____________________ #SXSW #pitchadly.”

At a “Sunday Funday” event featuring L.A. tech companies, Adly Chief Executive Walter Delph said that as SXSW’s Interactive festival grows each year, start-ups can struggle to get noticed.

“Now you have multi-billion companies like Samsung who are here, so it’s harder for smaller companies to bubble to the top,” Delph said from Austin’s Frank restaurant, where a capacity crowd snacked on currywurst and downed cocktails adorned with bacon strips. “We want to help in an authentic way.”

Read the rest of the artice at LA Times

Posted in Business, Clients, Events, LCO PR, PR, Social Media | Tagged: , , , , , , | Leave a Comment »

So Your Corporate Twitter Account’s Been Hacked

Posted by Levine Communications Office on February 22, 2013

By Scott Bixby

0219-tweets-hacked-2inline405

The back-to-back hackings of Burger King’s (BKW) and Jeep’s official Twitter accounts have big companies scrambling to lock down their social media channels. These hackings, both allegedly perpetrated by a New England DJ, have brought attention to the alarming security holes on many social networks—and the ease with which hackers from Beijing or Baltimore can take over your online identity.

How do I know when a corporate account has been hacked?
“If it’s your personal account, oftentimes people will notify you once you’ve started tweeting out things that seem out of character,” according to social media and corporate brand strategist Kim Garst. “For example, if the hacker has started using your [Direct Message] function on Twitter to send links to your followers, they’ll typically let you know on some other platform that someone has hijacked your account.” For followers of corporate accounts, however, it may not be so simple. In addition to flagrant abuse of the “Caps Lock” key, the first indicator that your account has been hacked is blatantly “off-message” posts. Burger King’s account instructed followers to “Look for a McDonald’s in a hood near you.” During Jeep’s hacking, the company’s official account declared that “We just got sold to @Cadillac because we caught our employees doing this in the bathroom,” with an attached photo of a man with a prescription pill bottle. In short: If a corporate account isn’t trying to sell its own product, and says so in all capital letters, the password security has likely been defeated.

Read the rest of the article at Bloomberg Businessweek

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Pop Icon Debbie Gibson on today’s episode of the “The Talk” on CBS

Posted by Levine Communications Office on March 2, 2012

Click Picture to watch Debbie Gibson on today's "The Talk" on CBS

http://www.cbs.com/e/HaU49E4WyBW8TDOp8j0Tyll5_WhU9new/cbs/1/

During the airing, viewers on twitter shared their thoughts.

One viewer, “Love Debbie Gibson! So glad to see her back in a different light.http://is.gd/9IOvd7 @GetGlue @TheTalk_CBS

Another tweeted, “Woo loving hear Debbie Gibson sing Shake Your Love on The Talk. I heart the 80s :D”

What’s your most beloved moment of the 80’s?

Enhanced by Zemanta

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Facebook To Verify Celebs — And Offer Opp to use a Fake Name

Posted by Levine Communications Office on February 16, 2012

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Facebook will today start offering some users the possibility to verify their accounts, TechCrunch reports.

The feature will start as invite-only, allowing public figures (in the beginning, only users with high subscriber counts will be invited) to change their account to verified status.

Once the account is verified, it will appear more frequently in the “people to subscribe to” list.

Twitter launched verified accounts back in 2009, and Google+ launched a similar feature shortly after launch.

However, unlike Twitter’s version of this feature, Facebook won’t display any sort of badge on verified accounts – a somewhat odd decision, since having a way to distinguish the real person from impostors is precisely why this feature is useful to most users.

Instead, verified users will have the option to display a nickname (Facebook normally requires all users to use their real name) instead of a real name, or have their real name places in parentheses.

To verify your account, you’ll have to send Facebook an image of a government-issued photo ID, or a combination of two alternate IDs (such as birth certificate and credit card). While this will certainly make some users uneasy, Facebook promises to delete this data after verification.

byline: 

Posted in Uncategorized | Tagged: , , , , , , | 1 Comment »

KCAL 9 Gets the Scoop on Maybelline

Posted by Levine Communications Office on October 30, 2010

Sharrie Williams

 

LCO Client Sharrie Williams, heiress to the Maybelline dynasty, visited KCAL 9 yesterday October 29, 2010 to discuss her new book.

“The Maybelline Story” reveals private and scandalous details about the family’s quest for power, wealth and physical perfection.

Keep an eye out for the clip of the interview! For more information about the book, visit the Maybelline Book website and follow Sharrie Williams on Twitter @sharriewilliams

 

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Ali Brown Wins Prestigious Award

Posted by Levine Communications Office on October 28, 2010

Ernst & Young has announced their 2010 Entrepreneurial Winning Women. LCO Client and acclaimed business coach, Ali Brown is one of 11 winners recognized nationwide with this prestigious award. The Entrepreneurial Winning Women program, which is in its 3rd year, is designed to help accelerate the growth of high-potential businesses founded by women entrepreneurs. The winners represent a wide variety of industries and were selected from a competitive pool of women entrepreneurs across the US by a distinguished panel of independent judges.

“I am extremely honored to receive this award, and even more excited about the opportunities it will provide for me but also for the thousands of women entrepreneurs who I lead and mentor around the globe” –-Ali Brown, CEO and founder of Ali International

“Ali Brown is an exceptional business leader with great potential, and we are pleased to honor her as one of this year’s winners.”Maria Pinelli, Americas Director, Strategic Growth Markets, Ernst & Young LLP

For more information and updates on Ali Brown, please follow her on Twitter @AliBrownLA or visit her website.

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It’s YOUR Turn to Experience the Entertainment Industry

Posted by Levine Communications Office on October 14, 2010

On Wednesday, October 14, 2010 one of our LCO interns, Charles Figueroa, escorted former porn star, Jenna Jameson to the red carpet premiere of Jackass 3D. Charles had the opportunity to experience the red carpet, network, and hang with the cast at Grauman’s Chinese Theater in Hollywood.

Now it’s YOUR turn!

If you are looking to jumpstart your career in the Entertainment Industry, the LCO Internship Program is just the thing for you!

We are currently accepting applicants. Please send your resume and a brief letter of interest to: LCO.internships@gmail.com

To find out more about LCO, follow us on Twitter @lcoonline or please visit us on the web at: www.LCOonline.com

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Check Out Alex McCord’s New Blog

Posted by Levine Communications Office on August 26, 2010

Today we would like to feature a blog that many of you may enjoy. Although some like to deny any addiction to reality TV, more likely than not, people do indulge in this guilty pleasure. If you ever tuned in to The Real Housewives of New York City, you surely know the name Alex McCord. Now, the new season of The Real Housewives of Washington D.C. is well on its way, and who better to comment and blog about it than someone who has similarly experienced that lifestyle first-hand. Alex’s commentary and play-by-play of each episode is refreshingly honest and right on point.

LCO Client, Alex McCord’s most recent blog postings on People’s “TV Watch” include:

August 20, 2010 “Michaele is a ‘Walking Contradiction'”

August 13, 2010 “Let the Champagne Corks Fly”

August 06, 2010 “Enjoy the Ride, Ladies”

For more on Alex, including her book, “Little Kids, Big City”, visit her website or follow her on Twitter @McCordAlex

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